Manage All Your Premium and Social User Acquisition Campaigns in One Place

Back in the day, we needed a way to simplify our own campaign management for our clients apps, so we built a proprietary, unified and predictive mobile user acquisition platform. Something that will save us time, make us more efficient.  It ended up improving the user acquisition process for both us and our clients. Now, we’re excited to introduce our new SaaS version of our agile platform. The new SaaS model is integrated only with premium media sources.

With this new version, advertisers of all kind can easily manage all their major app UA channels in one dashboard with a clear-cut monthly licensing model (no long term contracts here), making it easier to calculate your ROI with full transparency on media sources and media costs, no fraud, all while saving your precious working time.

Big shoutout to our development team members, who managed to work efficiently and create a product we’re so proud and excited to introduce to you… all while working from home during quarantine, with kids and life in the background. And they even stuck to the schedule we planned prior to COVID-19. Kudos to them!
Yes, we’ve been quite busy in the past year. Just recently, in July, we launched the Performance self serve (hyperlink) version of our platform, allowing indie app developers and small agencies manage pure performance campaigns effortlessly.
And to think it all started because we tried to make our own lives easier. Back in the day, we wanted to have all our media sources in one spot, so we could focus on making our user acquisition campaigns better. We wanted to focus on optimization and stop wasting our time logging in and out of a growing number of media sources, that’s why we ended up building a platform that unifies data from over 600 global mobile user acquisition sources on one screen.

Including the premium ones, like Google, Facebook, Instagram, Twitter, TikTok, Snapchat and apple search. Plus, a predictive artificial intelligence algorithm with an added fraud detection layer also added to the new SaaS model.
We didn’t just build the platform for us, of course, although we were our first customer. We build our platform from a genuine understanding of how to make our daily tasks easier to do and manage. Thanks to developing the platform, we’ve been privileged to help leading companies like SheIn, Poker Stars, AliExpress, eToro and NordVPN meet ambitious app growth goals and serve them all in a global scale. But we’ve always been the only ones operating the platform and running the campaigns in a self-serve way – until now, anyway.

Here are just a few highlighted features you’ll be able to get with our new SaaS Model.

1. Make Your Life Easier with One Dashboard for all Your Mobile User Acquisition Sources.
You’re not alone in this. The need to simplify our work, so we can do more in less time and hassle while generating better bottom-line results for our apps. In fact, 40% of 70+ marketing professionals who participated in our recent global research said they use 6 or more advertising sources in their campaigns. 60% answered they would like a single, unified dashboard.
Listening to the needs of the industry, and after great teamwork of our product team, now they’ve got it.
Following a thigh road map, we’re launching our brand new SaaS model to our robust UA platform. , it provides a unified dashboard of premium media sources, like Google, Apple, Facebook, TikTok, Twitter and Snap to start with, all in a clear monthly licensing model and zero commitment.
You can manage all your UA campaigns on all your premium, social, google channels – from one place. But thanks to the platform’s predictive artificial intelligence algorithm, it gets better.

2. Automate the way you create your campaigns
We’ve created a fully automated sequence for all campaigns set up, to all for a full distribution across multiple channels from one central place. This is to save time on the tedious setup process on each platform separately. But when you have a create audience targeting across them all, why set up separately? And that is not all, as by setting it up all together, your campaigns management is also being simplified by bulk targeting and reporting. Usually, when you use an advertising channel, you depend on that channel’s targeting, data and reporting capabilities to optimize your app’s campaign. Facebook might let you target look-alike audiences, but other channels won’t, for example. So you get an advantage on Facebook that other parts of your campaigns don’t enjoy.
Maybe you even stick to one channel more than you’d like, instead of diversifying your user acquisition sources, because other channels offer fewer capabilities. Because maybe you don’t have the resources or knowledge
But with our new SaaS that’s about to change. No experience is needed! Because you finally have more control on your app growth. In one easy place.
What you get is more than a dashboard. The SaaS version was built on the Zoomd platform, so it’s powered by a predictive artificial intelligence engine, machine learning algorithms and patent owned natural language processing modules. Therefore, the overall platform regularly turns 500,000,000 daily events into measurable business results.
It’s capable of analyzing data from Facebook, and using it to automatically predict the best converting targeting you need to do on TikTok, just to give you an example. It works on other channels as well. This way, you’re able to empower your work and make smarter decisions, even on channels with fewer capabilities. You no longer have to depend on a single advertising channel for your app.
It’s not just about making advertisers and agencies’ work easier, although it will definitely do that. It’s about making it more impactful, too. And it’s about thinking long term. So we want you to have all the possible data you need.

3. Get Full Transparency Across All Your Campaign
You need clear data to make the best decisions for your app, your audience, your campaigns. Every variable is specifically unique, and the greater access to real numbers you have, the better decisions you can make moving forward.
Therefore, even though you get one management dashboard for all your user acquisition channels, the data you get is fully transparent and segmented. You will know exactly what converted on each channel, how many clicks and installs you got, and what each part of the campaign ended up costing you per each per channel and per creative asset.
In terms of reporting, it’s just like running campaigns the good ole way – except more organized and more efficient, on one dashboard, in a way that makes it much easier to compare campaigns across channels.

4. One Monthly Payment. Fully Clarity. No Hidden Media Costs.
In a world with multiple campaigns, across different media sources handled by a team, or teams of media experts, we’ve decided to make it all simple, and much clearer. With the new SaaS model you will connect your current ad accounts you have on channels like TikTok, Google and Facebook to our SaaS platform, thus continuing to work as usual. Paying the media directly to each of the channels with existing accounts, leaving the platform use with a clear one monthly payment regardless of the media spend.
Advertisers, agencies and app owners, of all sizes, can now to manage their app UA campaigns on their own, in all channels with less effort.. Like all our products, the SaaS model was created to make your life easier. Save time. Therefore, there are no hidden fees in a monthly license model. Your media payment is up to your media plan.
And the best part is being able to cut down on your management fees because we only charge a fixed monthly platform licensing fee for using the platform– not for your media spend. No matter what your monthly media spend is, even in those peak high seasons, the cost remains the same. So, spend away- wisely, without the need or fuss to calculate additional fees.

If You Still Want Our Full Service, We’re Here for You
Whether you’re already a client or have been considering other partnerships with us, the fully managed service model will remain open.
In this type of partnership, designed for larger budgets, we offer growth strategy and execution for all channels, working side by side with your team to help you achieve ambitious app growth goals.
You will only pay for performance because your app’s success is our success. If we don’t meet your KPIs, you don’t pay.

Ready to Zoom into your app growth with the new SaaS model?
It’s time to start improving your campaigns while simplifying your life. Click here, and let’s get started.

Zoomd’s self-serve SaaS model enables advertisers to save time by managing their numerous user acquisition campaigns on premium media channels in a clear and transparent manner, under a single united dashboard.

VANCOUVER, British Columbia, January 6, 2020 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its platform, with Tangelo Games, La-Mark, and MuvMobile (a WPP company) being the first three companies on-boarded onto it. The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization process, units all of a user’s advertising campaigns under a single central dashboard and equips advertisers with Zoomd’s full user acquisition capabilities across numerous premium digital channels – including the popular platform TikTok. The platform is driven by artificial intelligence (AI), machine learning, and prediction and automation technologies.

The Company is of the view that the year 2020 has accelerated the digital transformation of the marketing world. A Gartner survey of CMOs in Western Europe and the U.S. found that they spent 80 percent of marketing budgets on digital channels and this is likely to rise over the coming years. Zoomd’s experience is that many advertisers find themselves spending too much time manually managing campaigns across several channels and losing a portion of their budget to ad fraud and inefficient work. Zoomd’s experience suggests that a sizable portion of these issues stem from a lack of transparency and synchronization. Zoomd is taking a leading stance in the movement for more transparency and efficiency with its new SaaS subscription-based model.

Zoomd’s new self-served, license-based, SaaS platform allows advertisers, both large and small, to easily and conveniently access, operate, and monitor all user acquisition campaigns themselves, all on a single dashboard. The core objectives of the new platform allows advertisers to spend their budgets more efficiently and effectively. The platform offers a number of premium media channels to advertise on, including Facebook, TikTok, Instagram, Twitter, Snapchat, Twitter, Apple Search, and Google – with each channel already incorporating built-in mechanisms to prevent ad fraud. Campaigns across all the channels can be managed succinctly on the unified dashboard, eliminating the need for advertisers to manage the campaign processes separately for each media channel, potentially saving both time and financial resources. Moreover, the platform provides transparency to advertisers on the entire ad buying and placement process for all the media channels and optimizes it by offering suggestions and automated rules on how to reallocate budgets based on campaign performances.

“We are thrilled to add a new license-based model in a software-based world, which was our vision when we decided to take the company public,” says Amit Bohensky, Zoomd Chairman and Co-Founder. “With larger digital budgets looming amid the pandemic’s continuing, we want to stress the importance of delivering efficiency, something that advertisers of all sizes value when they are running digital campaigns. This is the way of the future, and we are proud to be a part of the movement for transparency and efficiency.”

“Zoomd’s new SaaS platform puts Tangelo Games on the right track to accomplish the goals we had for user acquisition by providing us total transparency and convenience across the premium global media channels,” says Dany Kashti, operating principal at Third Eye Capital and CEO of Tangelo Games Corp. “It’s refreshing to see a platform that saves you time and provides the kind of transparency that the industry sorely needs, and we are excited to be one of the pioneers to utilize the new SaaS model.”

The Zoomd platform, in its current form, is now available to all sizes of advertisers and advertising agencies that wish to have full transparency and save time in their user acquisition strategies and campaigns. Zoomd expects that more companies will be on-boarded in the coming weeks.

About Zoomd:

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect to Zoomd’s ability to successfully grow the number of users using its new SaaS platform and the overall future success of the product offering. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

For further information please contact:
Company Media Contacts:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

Investor relations:
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com