E-commerce is constantly changing. To keep up with trends and evolving consumer demands and to stay ahead of the game, business owners need to keep a close eye on these industry trends.
During the pandemic, social distancing and other preventative measures meant that consumer requirements shifted, and many aspects of e-commerce were changed. Some changes were temporary, while others are here to stay.
With a number of significant e-commerce events around the corner this November, it’s time to look at the post-pandemic trends that continue to shape e-commerce in 2022.

But before we dive into the strategies you can use to advance your e-commerce business, let’s take a look at a tool that can help your business stand out from the rest. Skipper by Zoomd is designed to help you increase your growth trajectory. Paid User Acquisition? With Skipper, you can run multiple user acquisition campaigns across various platforms concurrently through a single dashboard.

E-Commerce Challenges and Trends

Let’s take a look at some of the trends and solutions you can incorporate into your strategies for the remainder of 2022:

• Navigating a newly competitive market

During the pandemic, the e-commerce industry experienced a sudden spurt of unexpected growth. Studies projected that this trend would likely continue, predicting that by the end of 2022, e-commerce will account for 20.4% of global retail sales. This is over a 10% increase from just five years ago. The e-commerce industry’s rapid growth brings with it the challenges of new competition, but it also creates opportunities for new customers. To navigate this challenge, it’s essential to create a unique brand voice and identity that sets you apart from the competition and introduces you to new customers. The ideal way to do this is to maintain consistent customer acquisition campaigns while diversifying your target platforms. While this may be challenging, tools like Skipper can simplify the process and make it easier to manage campaigns on multiple platforms concurrently. 

• Advertising campaigns grow more sophisticated 

With so many new actors in the market, a major part of e-commerce marketing is the race to gain new customers’ attention. This means that organizations are willing to invest large sums in advertising. But, due to the overwhelming amount of marketing materials customers are exposed to daily, advertising has become less effective. As a result, advertising costs rise, and campaign effectiveness sinks as customers become inundated with generic advertising. The solution? Focus on quality over quantity. Rather than throwing generic user acquisition materials at your customers, turn your efforts toward creating unique campaigns that can set you apart. Additionally, target multiple platforms at once, so you can reach potential customers wherever they browse.  

Utilizing tools such as Skipper leaves you free to focus on creating strategies while we take care of the maintenance, diversification, and optimization. 

• Expanding to new vistas 

While the market achieved new growth during the pandemic, in many ways, the world shrank, and organizations that don’t support customers internationally are becoming an exception rather than a rule. Although expanding to new markets requires funding and conducting customer acquisition campaigns with a whole new customer base, breaking into new markets can create new opportunities for your business. As a small business, you can focus on local expansion by extending your customer acquisition campaigns to new platforms and taking advantage of new pools of potential customers.   

Moving Ahead With Skipper 

Keeping track of your campaigns can be challenging, especially when you’re running multiple campaigns across multiple platforms. Our platform makes this process a breeze by collecting all the data you need to set up, optimize, track, and maintain campaigns into a single dashboard. Skipper supports all of the most popular social media platforms and is integrated with 16 channels, including Facebook, Instagram, Google Ads, TikTok, Apple Search, Twitter, Snapchat and more. 

By allowing you to keep track of all your campaigns concurrently, Skipper gives you control over your user acquisition activities, allowing you to grow your business fast. 

Now that the e-commerce industry has undergone a major evolution, new challenges and opportunities make it the perfect time to refresh your customer acquisition campaigns and ensure they’re all optimized. Skipper allows you to expand your campaigns to meet the industry’s growing demands and helps you take advantage of new opportunities as they arise. We’re always adding new features to address our customers’ changing needs, making it easy for you to keep up with the trends. Our goal is to help your business reach its potential, so before the busy e-commerce month of November kicks in, check out our platform to learn how we can help you grow with your industry. 

By: Adi Pillersdorf, Customer Success Manager

Online advertising has consistently grown in the past few years. More players are entering the game and each one of them has its own rules, tools, attribution methods, and features that advertisers can use to reach their main goals. Gathering all the data from the different channels to analyze and execute the optimization process, can really take the air out of a campaign manager’s sail.

Research has shown that the average marketer spends a third of their time on repetitive tasks.

Using extra tools to run campaign acquisition has become very useful recently. Why? Think about the data analysis process that each campaign manager goes through. Most channels let you run one objective: App Installs campaign or Purchases. From here, campaign managers should gather the data and analyze it, making sure their goals are reached.

Mobile User Acquisition

Let’s be honest, analyzing data from excel, pivot, vlookup is excruciating and leaves room for human mistakes. Skipper was created exactly for these pain points. Our self-serve platform that allows you to manage all your mobile User Acquisition from one centralized dashboard was built to make your life easier and save you time.  Skipper offers features like Automation, Budget Allocation or Actionable reports to cover any campaign manager’s needs. Concentrating on what really matters when running and managing User Acquisition campaigns can make the optimization process faster and much more accurate and allows you to make smart decisions at every step of the way. Skipper allows you to see the big picture while it takes care of all the small details that turn your campaign into a profitable one. In other words, you’re never tied up in knots when it comes to managing multiple campaigns across different channels.

One of the most efficient ways to get the optimization process done properly is using automation tools. The ability to track thousands of keywords, bids or creatives across all channels, campaigns and countries easily is just one of the many benefits included. Using Automated Rules that track and monitor the entire activity, can be used in many ways: change bids on keywords, turn off creatives that don’t hit campaigns’ KPI’s, increase campaign budget when a campaign is doing well or decrease it when it’s sinking, allocate an advertising budget across the channels according to KPIs and more.

At the end of the day, it’s all about becoming more efficient, and such tools can save one time, and resources and help meet business goals.

Skipper offers a 2-month free trial when purchasing an yearly plan. For more information on how to make your User Acquisition journey easier, click here.

By: Deborah Cohen, VP, Customer Success Manager

Over the past few years, many organizations have grown more customer-oriented, bringing organizations to the realization that customer success is inseparable from the success of their businesses. For customers to feel satisfied with the product, they first need to achieve success interacting with it.

What Customer Success Means to Us 

Customer success can vary in different industries, but as a SaaS company and the proud owner of Skipper, to us, customer success means that our product helps our users achieve their business objectives. Our platform has been designed with the customers’ needs in mind. We began development by tracking our customers’ journeys and identifying their requirements for a user acquisition campaign management platform. At every stage of development, we considered our customers’ wants, needs, and pain points and how we would address them. As a result, our SaaS platform is designed to help campaign managers and app marketers increase the effectiveness of their campaigns while reducing their workload and maximizing their time. 

Our platform was designed based on the needs we recognized in the campaign management community. Unlike other solutions, we built Skipper around the need itself instead of creating a need to attribute our solution to. We consulted with campaign managers around the globe to ensure our platform would meet their needs and address their pain points. As a result, we have successfully developed a platform that allows users to simultaneously manage user acquisition and media campaigns across various channels and platforms. 

Our Customers’ Needs… 

CMO’s, campaign managers and other marketing professionals often find themselves trying to manage various campaigns across various channels, all at the same time. Trying to keep track of campaigns stretching across various media platforms or the success of mobile app marketing campaigns can become overwhelming and demanding. 

The challenge often begins before the management stage, with studies showing that social managers can often take up to 30 minutes to set up a campaign per platform. With each campaign utilizing an average of at least six platforms, this means that social managers are wasting three hours of valuable time on set-up alone, leaving less time for optimization and the development of new campaigns. 

…and How We Address Them 

Our platform, Skipper, was designed to address this issue. Our unique algorithm was designed to automate the user acquisition process, allowing campaign managers to maximize their time and focus it on other projects. While it may be our algorithm, it goes by your rules. The platform is designed with a rule-based engine, allowing campaign managers to define a set of parameters across various media channels and campaigns. 

The platform not only automates the entire process but also optimizes it. Using advanced automation technology, our KPI indicator helps campaign managers meet business goals by providing a clear view of the campaign’s success with an indicator graph and notifications, all visible from the user dashboard. The system allows users to select a KPI within any defined timeframe, while the indicator shows the campaign’s progress in real-time. 

Advanced dashboards aggregate all the data into one comprehensive location, allowing campaign managers to see the bigger picture and identify patterns. In addition, our user-oriented approach allows our customers to see their success in real-time, giving them the ability to make revenue-increasing decisions based on real data. 

How to Create a SaaS Platform Based on Customer Success 

Working on a SaaS product designed for campaign managers and marketers to run mobile marketing and app advertising campaigns can be challenging. The process comes with many ups and downs, and the client-side in particular can be complex. 

Creating a smooth onboarding flow, clear documentation, and constantly tweaking the system to meet our quality assurance standards, took work and dedication. Still, our team is committed to designing a SaaS user acquisition platform that focuses on our users’ needs. Skipper was created based on that exact notion. 

Both our product and R&D teams invested many days and nights into our platform with one goal in mind – developing software that brings added value to social and mobile marketing professionals and helps them create efficient and compelling campaigns with minimal time and effort. 

Where Do We Go From Here? 

Although our product is designed to meet our users’ needs today, the world of app advertising and app marketing is constantly changing, and when it comes to social media, it’s crucial to stay relevant and up to date. At Zoomd, we understand that the social and cultural environment is constantly shifting, and we are happy to develop and evolve our platform to meet our customers’ changing requirements. 

Our goal is for our clients to achieve customer success, and to achieve that goal, we need their help. That’s why we take client feedback seriously, from our new customers who only began using our platform to established clients who have been with us from the beginning. We appreciate the value every user adds to our design and use feedback to take our platform to the next level of efficiency and productivity. 

As we learn more about our customers and their needs, our product will undergo changes that are all part of the growth process and simply the next step in our continued journey towards making user acquisition as smooth and straightforward as possible. 

In Conclusion  

Skipper focuses on the users’ needs. Giving customers the opportunity to use our product for growth and to move their business forward is what keeps us going, constantly developing and evolving our platform. Despite the never-ending changes that are an intrinsic part of the marketing industry, our dedication to our customers’ success is a constant factor you can rely on. We are committed to adapting and meeting our customers’ past, present, and future needs. 

By: Ifa Reist, Zoomd Director of Products

Mobile app user acquisition campaign management can be complex at times, and with an ever-growing number of media channels to keep up with, maintaining high converting and engaging user acquisition campaigns is more complex than ever before. As a result, many organizations have become reliant on SaaS solutions to manage intricate mobile marketing and social media campaigns. While smart technological solutions are both fascinating and extremely useful, the behind-the-scenes of creating one can be even more intriguing.

What Does a User Acquisition Software Do?

Before we begin examining the design process behind our software, it’s essential to define exactly what our platform does. The Zoomd platform allows app developers and advertisers to create, run, automate and optimize user acquisition campaigns from one dashboard across multiple media channels. Many businesses struggle to keep track of and maintain various campaigns concurrently across different platforms as it can be time-consuming to set up, optimize and track cross-channel campaigns all at once.

Our platform gives you the opportunity to smoothly manage and craft engaging ads and campaigns across the top media channels. These channels include Facebook, Instagram, Google UAC, TikTok, Apple Search, Twitter, and even Snapchat. In addition, keeping track of all your campaigns simultaneously allows you to gain unique insights into the effectiveness of your campaign and all your creative assets’ performance.

So what goes into creating such a cutting-edge user acquisition software?

Considerations Before Creation

When we set out to create Skipper, our self-serve user acquisition platform, our goal was to create an easy-to-use product that would allow advertisers to optimize their campaigns automatically. Designing software that could accomplish all of this wasn’t done in a day. It required hours of preliminary research and self-learning. Before we could begin the design process, we knew that we would need to enlist professionals with experience in the field – our very own in-house media teams, who each have a deep familiarity with different media channels. We set out to combine the knowledge of all our campaign managers into one smart platform. It’s safe to say the platform was designed by campaign managers for campaign managers.

We designed the most effective user acquisition software based on our professional knowledge and experience with the industry’s pain points and managing media and social campaigns for clients. We combined this insider knowledge with our software’s machine learning capabilities and plenty of market research to design the ideal solution. As a result, our customers can rest easy knowing that their campaigns are being automatically optimized by a system designed with these purposes in mind – to simplify the campaign management process, to save them more time, and to have more insights about each campaign that they’re operating.

On top of that, we’re working with top-tier global advertisers that almost all run social user acquisition campaigns, either internally or externally. We had the opportunity to hear what a lot of them have to say on the day-to-day campaign management process, including what actions are the most time-consuming for them and what would help them become more efficient.

The Next Step: Knowing Our Customers

Once we had completed the research and development process, we were ready to onboard new clients and advertisers. The onboarding process gave us an opportunity to gain insight into our customers’ needs, giving us the opportunity to improve our platform. Knowing and understanding the customers’ needs and how to meet them was a core value behind our platform, and it still is – we’re constantly getting feedback and, when possible or relevant, we make adjustments along the way in order to improve. We invest effort in understanding the channels our customers use and their demographics to ensure our platform brings added value to our users across all channels.

Additionally, to create a machine learning algorithm that would meet the needs of advertisers and app owners, we needed to explore their goals and pain points and how our solution could address them. For example, we saw businesses struggling to juggle campaigns across multiple platforms and failing to adapt their campaigns to fit each platform’s user base. We knew our platform would need to address these issues and more, and once we identified our users’ needs, we designed our platform and automation algorithms to meet them.

Finding the Right Team

Once we established the parameters for our solution and the issues we wanted our platform to address, we were able to start building a powerful team. We built an organization made up of teams from around the world to ensure our staff consisted of the best out there – no matter where in the world they were. Our next challenge was to coordinate the work process between these teams across the globe.

Ensuring everyone was on the same page was essential so that our final platform would meet the goals and high standards we set out for it. Thanks to our teams’ hard work and dedication, we succeeded in developing a smart product that addresses clients’ user acquisition needs across various media platforms. Our platform allows our users to develop app advertising and social media campaigns quickly and efficiently.

Continuing Our Legacy of Meeting Customer Needs

Although our platform has hit the market in a soft launch mode with multiple organizations already using it worldwide, we’re not planning to rest on our success. We are constantly upgrading, evolving, and developing our product together with machine learning and smart algorithms. We love getting feedback from recently-onboarded advertisers and use it to advance our product further.

One example of how we’ve advanced Skipper, our Saas platform, is by adding a feature that collects all the data on users’ campaigns across all active channels, and presents it in one central location, allowing users to easily see what works and what doesn’t. We understood that having a clear view of the bigger picture across all campaigns data, KPIs and creatives helps our advertisers perform better in their UA campaigns. Instead of attempting to get a clear view from several reports, we collect all the information into one easily understandable report which includes multiple sources of data according to the users’ Source of trues- streamlining the optimization process. This included direct data from the MMP such as Adjust and Appslyer. Whether it’s the campaign manager himself that might be in total control of his numbers, the platform is multi-user active, meaning all relevant people within the company get to see the numbers easily whenever they wish.

As the saying goes, knowledge is power. As such, another key feature we’ve decided to invest our resources into is providing advertisers with ASO data directly from the App Store and Play Store. The market analysis feature enables advertisers to gain key insights into app downloads, allowing them to compare their performance to their competition by GEO, see the number of installs, active users and much more. Additionally, the app provides data showing users which keywords can increase their ranking and popularity- so they can prioritize their bids on keywords. Even experienced marketers need new data in order to grow and bid on the right keywords to get their business noticed. Users have already expressed their appreciation of this feature, regardless of their industry experience.

In Conclusion

Skipper is ideal for any organization looking to create effective app marketing. Throughout the entire journey of creating our platform, we made sure to have our users in mind every step of the way. We are continually developing and improving our product to address users’ needs as they arise. We can help you coordinate your ads across platforms, allowing you to conduct effective mobile marketing campaigns on various media platforms.

Manage your multi-channel campaigns and increase your user acquisition automatically with Skipper.