If you have a mobile app that you want to promote and grow, you need to have a solid mobile app marketing plan. Mobile app marketing is the process of reaching and engaging your target audience through various channels and platforms, such as social media, search engines, ad networks, and programmatic advertising.

But how do you choose the right platforms for your mobile app marketing? And how do you create a marketing plan that suits your goals and budget? In this blog post, we will answer these questions and help you get started with your mobile app marketing strategy.

What are the platforms for mobile app marketing?

There are many platforms that you can use to market your mobile app, depending on your objectives, target audience, and budget. Here are some of the most common ones:

– Social media: Social media platforms like Facebook, Instagram, Twitter, TikTok, and Snapchat allow you to reach a large and diverse audience with various ad formats, such as video ads, carousel ads, story ads, and more. You can also use social media to create organic content, such as posts, stories, reels, and live streams, to build awareness and engagement with your app. Social media marketing is ideal for creating brand awareness, driving app installs, and fostering loyalty and retention.

– Search engines: Search engines like Google and Bing allow you to bid on keywords that are relevant to your app and show your ads to users who are searching for them. You can also use search engine optimization (SEO) techniques to rank your app higher in the organic search results. Search engine marketing is ideal for driving app installs, increasing app visibility, and generating qualified leads.

– Ad networks: Ad networks are platforms that connect advertisers with publishers who have ad space on their websites or apps. You can use ad networks to display your ads on various websites or apps that are related to your niche or target audience. Like all media channels, ad networks also offer the use of various ad formats, such as banner ads, interstitial ads, native ads, and more. Meaning you don’t have to costume create new ad units for wide distribution. Adding ad networks as a source into your media mix is ideal for reaching a large and relevant audience, driving app installs, and increasing app revenue, mainly as they are performance-based channels making it also very cost-effective for your media plan. 

– Programmatic advertising: Programmatic advertising is the process of buying and selling ad space using automated software and algorithms, such as a DSP. A DSP is an easy-to-use, highly-targeted platform to display your ads on various websites or apps that match your criteria, such as location, device type, demographics, interests, and more. Using Zoomd DSP, you can also target an audience based on location, which is great if you also have offline assets that people visit. Programmatic advertising offers various ad formats, such as video ads, rich media ads, rewarded ads, and more. Programmatic advertising is ideal for reaching a highly targeted and engaged audience, driving app installs, and optimizing app performance.

Mobile App Marketing- The Checklist

How to create a mobile app marketing plan?

Now that you know the different platforms for mobile app marketing, how do you create a marketing plan that works for your app? Here are some steps that you can follow:

– Define your goals: What do you want to achieve with your mobile app marketing? Do you want to increase app downloads, user retention, app revenue, or something else? Having clear and measurable goals will help you choose the right platforms and strategies for your app marketing. It doesn’t have to be just one goal, or it can be one goal at a time. When launching a new app, you first want to reach a big database of users, regardless of the ROI they produce. So a goal of high volume of installs, or registrations can be the first target you focus. Once you have enough users on your app, it’s time to proceed to another goal which is to increase user retention, which will require a different plan or and approach. For each goal, a different plan is required along with which media channels to use and what creative to produce.

– Identify your target audience: Who are the users that you want to reach with your mobile app marketing? What are their demographics, preferences, behaviors, pain points, and motivations? Knowing your target audience will help you create relevant and personalized messages and offers for them.

– Choose your platforms: Based on your goals and target audience, choose the platforms that suit your mobile app marketing best. You can use one or more platforms depending on your budget and resources. For example, you can use social media to create brand awareness and loyalty, search engines to drive app installs and leads, ad networks to reach a large and relevant audience, and programmatic advertising to optimize your app performance.

– Create your content: Based on the platforms that you choose, create engaging and compelling content that showcases the value proposition of your app. You can use different types of content, such as videos, images, text, audio, and more, depending on the platform and the ad format that you use. Make sure that your content is clear, concise, and consistent across all platforms and channels.

– Set your budget: Based on your goals and the platforms that you choose, set a realistic and flexible budget for your mobile app marketing. You can use different methods to allocate your budget, such as cost per install (CPI), cost per action (CPA), cost per mille (CPM), and more, depending on the platform and the objective that you have.

– Track and measure your results: Based on your goals and the platforms that you use, track and measure the results of your mobile app marketing. You can use different tools and metrics to monitor and evaluate your performance, such as impressions, clicks, installs, conversions, retention, revenue, and more, depending on the platform and the objective that you have.

– Optimize and improve: Based on the results that you get, optimize and improve your mobile app marketing. You can use different techniques to test and refine your content, audience, budget, and strategy, such as A/B testing, split testing, multivariate testing, and more. Keep experimenting and learning from your data to achieve better outcomes.

Marketing Strategy for Your App

Conclusion

A cohesive app marketing plan is a crucial part of growing and scaling your mobile app business. By choosing the right platforms and creating a solid marketing plan, you can reach and engage your target audience effectively. If you need help with your mobile app marketing, you can contact the experts Zoomd. With our vast global reach and different user acquisition technologies, you can be sure we can help you create and execute a successful mobile app marketing campaign.

Contact us today!

In today’s competitive mobile app landscape, effective advertising is paramount to driving app downloads, increasing user engagement, and ultimately boosting revenues. App advertising strategies encompass a wide range of techniques that help app developers and businesses reach their target audience, optimize visibility on app stores, and grow their app’s performance. In this article, we will discuss the top five things you should know about app advertising to maximize app revenues and achieve business growth. 

Define Your Target Audience and Their Needs in App Advertising: 

Understanding your target audience and their needs is the first step for successful app advertising campaigns. By identifying your ideal users and conducting thorough market research, you can tailor your advertising strategies to resonate with their preferences. This ensures that your campaigns are more likely to reach the right people and generate higher engagement. Knowing your audience also helps you identify the best platforms to advertise on and the type of content that will likely perform better. Incorporate relevant keywords such as “advertising,” “app advertising,” and “advertising mobile apps” to optimize your messaging, design, and targeting efforts. 

App Store Optimization (ASO) for Effective App Advertisement: 

App Store Optimization (ASO) is crucial for increasing visibility on app stores and attracting organic downloads. Optimize your app by strategically incorporating keywords like “app advertisement,” “increase app performance,” and “grow your app” in your app’s title, description, and metadata. Focus on creating a compelling app store listing that highlights your app’s unique features, benefits, and screenshots to capture users’ attention and improve conversion rates. 

Advertising App

Choose the Right Platforms and Channels for Advertising Apps: 

You probably have an awesome app that you want to promote and make more money from, you need to choose the right platforms and channels for advertising. There are many options out there, but some are better than others depending on your goals and budget. For example, you can use popular sources like Google, Meta, TikTok, or programmatic platforms with ad networks. These can help you reach a large and diverse audience that is interested in your app’s category and features. But don’t limit yourself to just one platform. You should explore all the possibilities and create a media plan that covers all the bases. You can also advertise your app through DSPs and ad networks, which gives you more control and flexibility over your campaigns. They can also help you optimize your performance and visibility, and get more installs for your app by targeting the right users at the right time and place.

Leverage Word-of-Mouth and Influencer Marketing for App Advertisement: 

Word-of-mouth and influencer marketing can significantly impact app downloads and user engagement. Encourage your existing users to share your app with their network by implementing referral programs and incentives for successful referrals. Partnering with influencers in your app’s niche can also boost brand awareness and attract new users. Incorporate keywords like “advertising apps for business” to optimize your reach in the business community. 

Implementing MMP and Analytics for Measuring App Performance: 

To optimize your app advertising efforts, it’s essential to track and measure your app’s performance accurately. Implement a reliable Mobile Measurement Partner (MMP) to gather data on installs, engagement, and revenues. Analyze user feedback and reviews to gain insights into user satisfaction and identify areas for improvement. By incorporating keywords such as “advertising app performance” and “increasing app revenues,” you can make data-driven decisions and continually refine your advertising strategies. 

App advertising is dynamic and can be sometimes a complex process that requires a deep understanding of your target audience, effective optimization techniques, and strategic promotion across various platforms. By defining your target audience, optimizing your app’s visibility through ASO, choosing the right advertising platforms, leveraging word-of-mouth and influencer marketing, and implementing MMPs and analytics, you can increase app revenues, enhance app performance, and achieve sustainable growth. A successful plan and execution are all about mixing different channels, digging deep into the data that your campaigns produce, and keep testing new channels and approaches along the way.

Advertising for apps?

Stay informed about the latest trends in app advertising with Zoomd to adapt your strategies accordingly, and continually refine your approach to stay ahead of the competition in the ever-evolving world of mobile apps.

In today’s competitive app market, gaining visibility and driving app installs requires a well-executed mobile app marketing strategy. From optimizing app store listings to leveraging social media platforms and running targeted campaigns, app marketers have various approaches to explore. In the following blog post, we will explore several tactics and paths for mobile app install campaigns and discuss how to create an effective mobile app marketing plan to drive app growth.

If you’re an app marketer, you know how important it is to boost your app installs and craft effective campaigns. But with so many channels and platforms to choose from, how do you decide where to invest your budget and time?

First, what you can and should do is invest efforts on the organic steps, owning your app assets:

App store featuring:

Your app viability on the App and Play stores can help you reach audiences that are actually looking for a solution or a game like your app. Focus on creating an app with a unique value proposition, user-friendly interface, and positive user reviews. By delivering an exceptional user experience, your app stands a higher chance of being featured in app store recommendations, leading to increased visibility and app installs.

In-app referral program.

Encourage existing users to refer the app to their friends by offering incentives such as exclusive rewards or discounts. This leverages the power of word-of-mouth marketing and can lead to increased app installs.

More efficient ways to promote your app is through paid advertising, especially using performance channels and programmatic media buying. These methods can help you reach your target audience at scale, optimize your campaigns in real-time, and measure your results accurately.

As you may know, mobile app install ads are a type of ad format that encourages users to download your app directly from the ad. They are available on various platforms, such as Google Ads, Facebook Ads, and TikTok Ads, as well as ad networks and mobile app DSPs (demand side platforms).

Mobile app install ads can help you reach potential users who are likely to be interested in your app based on their demographics, interests, and behaviors. You can also optimize your campaigns for different goals, such as impressions, clicks, installs, or conversions.

But how do you create and run successful mobile app install ads? Here are some of the key steps you need to follow:

1. Define your target audience and budget. Before you start creating your ads, you need to have a clear idea of who you want to reach and how much you are willing to spend. You can use tools like Google Analytics, Facebook Audience Network, or TikTok For Business to research your audience and find out their preferences, habits, and pain points. You can also use these tools to set your budget and bid strategy based on your campaign objectives and expected results.
2. Choose the right platform and ad format. Depending on your target audience and goals, you may want to choose different platforms and ad formats for your mobile app install ads. For example, if you want to reach a young and creative audience, you may want to use TikTok Ads, which offer various interactive and engaging formats, such as TopView, In-Feed Video, or Branded Hashtag Challenge. If you want to reach a broad and diverse audience, you may want to use Google Ads, which offer various formats across different channels, such as Search, Display, YouTube, or Gmail. If you want to reach a highly targeted and loyal audience, you may want to use Facebook Ads, which offer various formats across different placements, such as News Feed, Stories, Messenger, or Audience Network.
   Once you maximize the opportunities on the major search and social channels, it is highly recommended to start exploring the vast global reach of a DSP (demand- side – Platform) and also the various ad networks and SDK’s that have been proven to accommodate the reach and achieve the goals app owners are looking for.

Mobile App Marketing

Programmatic media buying can help you: 

• Save time and resources: You don’t have to negotiate with publishers or manage multiple contracts manually. You can use a single platform to access a large and diverse inventory across the web, mobile, apps, video, and social media.
• Reach your target audience: You can use data from various sources, such as your own app analytics, third-party data providers, or publisher data, to segment and target your audience based on their characteristics, behaviors, preferences, or intents.
• Optimize your campaigns: You can use real-time feedback and insights to adjust your bids, budgets, creatives, or targeting strategies. For example, Zoomd DSP using advanced technology for media buying such as machine learning (ML), to automate campaign optimizations and improve your app install performance campaigns.
• Measure your results: You can use advanced analytics and attribution tools to track your campaigns across different channels and platforms. You can also use key performance indicators (KPIs), such as cost per install (CPI), cost per action (CPA), lifetime value (LTV), or return on ad spend (ROAS), to evaluate your success.

3. Create compelling ad creatives and copy. Once you have chosen your platform and ad format, you need to create your ad creatives and copy that will attract and persuade your audience to download your app. You need to make sure that your ad creatives and copy match your app’s branding, value proposition, and features. You also need to make sure that they are clear, concise, and relevant to your audience’s needs and interests. You can use tools like Canva, Adobe Spark, or Animoto to create stunning visuals and videos for your ads. You can also use tools like CoSchedule Headline Analyzer, Hemingway App, or Grammarly to write catchy headlines and error-free copy for your ads.
4. Test and optimize your campaigns. After you have launched your campaigns, you need to monitor their performance and optimize them accordingly. You need to track metrics like impressions, clicks, installs, conversions, cost per install (CPI), return on ad spend (ROAS), retention rate, lifetime value (LTV), etc. You also need to test different variations of your ad creatives and copy to see which ones perform better. You can use tools like Google Optimize, Facebook Split Testing, or TikTok Smart Optimization to run A/B tests and optimize your campaigns automatically.

With these examples and ideas for effective app install campaigns, your app can gain the performance and growth you are looking for. But all these take time and resources not all marketers have. You need to focus on the channels and tactics that you know and push effectively.
For the rest, high-volume campaigns, Zoomd’s technology and experienced media teams can help you achieve the goals you’re looking for.

If you want to learn more about mobile app marketing and how Zoomd can help you grow your app business with our powerful User acquisition platform or mobile app DSP platform, contact us today!

By Keren Shlush, Zoomd Head of  Marketing

In this post, we will discuss the critical issue of data privacy in mobile app advertising and share some of the steps that companies need to take to protect user data.

App owners in the app marketing arena need to be aware of their responsibility to protect user data privacy and take necessary steps to ensure it. They should encrypt and secure user data through measures like two-factor authentication and obtain explicit consent from users before collecting or using their data. App owners should also have clear and concise data privacy policies that explain what data they collect, how it’s used, and who it’s shared with, as well as give users control over their data. Regular data audits and honesty and transparency with users are also important in building trust with users and establishing a positive reputation for respecting user privacy. Finally, app owners should protect their app’s access to user data by using input monitoring, prompt, and screen recording protections, as well as by limiting access to system preferences.

Users are increasingly concerned about data privacy: In recent years, consumers have become more aware of the amount of data that companies collect about them and how it is used. As a result, they are more cautious about sharing their personal information online and expect companies to respect their privacy.

Due to this rising concern, we saw a new privacy evolution of Apple – ending IDFA, and then following with Google’s privacy sandbox. These privacy developments were an answer to user privacy concerns while still supporting key marketing activities by online businesses.

First, the basics: 

Data privacy is the right to control your own personal data, including what information is collected and how it’s used. It’s important because it allows you to make decisions about how your personal information is shared with others. Data privacy is especially important in the context of online advertising and app advertising because companies use data collection methods like cookies and web beacons to track users across websites and apps, which can result in unwanted ads being shown on your device or computer screen.

Data privacy regulations are a set of laws that protect the personal information of individuals. These laws are designed to ensure that companies, brands and app owners do not mishandle or share sensitive data without consent, and they also require companies to be transparent about how they collect, use, store and dispose of personal information.

Today, there are many types of data privacy regulations:

• GDPR (General Data Protection Regulation)
• CCPA (California Consumer Privacy Act)
• COPPA (Children’s Online Privacy Protection Act)
• HIPAA (Health Insurance Portability and Accountability Act)
• PIPEDA (A Canadian law for Personal Information Protection and Electronic Documents Act)
• ePrivacy

Data Privacy and Ad Fraud Prevention 

In the digital advertising space, data privacy regulations are taking center stage. As a result, advertisers and publishers alike are working to ensure that they’re compliant with all applicable laws and regulations.

Ad fraud prevention is an integral part of any good ad tech stack–and it’s no different when it comes to complying with data privacy regulations. Here’s how you can use your existing toolsets to ensure compliance:

Monitor third-party data sources for sensitive information (i.e., names, addresses). If you find any such information in your logs or other transaction records related to third parties like ad networks or SSPs (supply-side platforms), make sure that each party has an appropriate consent form signed by users before sharing their personal details with them.

•  Monitor user activity on your own site/app for suspicious behavior that may indicate someone has gained access through nefarious means.
•  Use machine learning models trained on anonymized user behavior patterns from past campaigns so that new campaign launches don’t inadvertently expose sensitive information about users’ identities or preferences.
•  Implement additional checks at the network level–for example: look at IP addresses associated with each impression served across multiple devices over time; compare device IDs against known blacklisted devices; check browser versions against known vulnerable versions; etc..

App owners can take several steps to protect user data: 

1. Data encryption and security: Companies should take steps to protect user data through encryption and other security measures. This includes securing user data during transmission and storage, as well as implementing two-factor authentication and other security measures to prevent unauthorized access.
   Own the code if you can. Sure, not all app owners are able to develop their own code from scratch, but if you can, this helps ensure that they are aware of any potential privacy concerns and can address them appropriately. In iOS 13.4 and later, all third-party apps automatically have their data protected in a Data Vault.
2. Obtain user consent: App owners should obtain explicit consent from users before collecting or using their data. With iOS 14.5 and later, apps must obtain user permission through the App Tracking Transparency framework in order to track them or access their device’s advertising identifier.
3. Honesty and transparency: Companies and apps should be honest and transparent with users about their data collection practices, including any potential risks or concerns. They should have clear and concise data privacy policies that explain what data they collect, how it’s used, and who it’s shared with. These policies should be easy to understand and accessible to users, and updated regularly to reflect changes in data collection practices. Keep it simple for the user, short and clear as crystal. No one likes to read the small print, let alone understand them.
4. Give users control over their data: Companies should give users the ability to control their data, such as the ability to delete or edit their personal information, or opt-out of data collection altogether. This can help users feel more comfortable sharing their information, knowing they have control over how it’s used.
5. Regular data audits: Companies should regularly audit their data collection practices to ensure they follow data privacy regulations and best practices. This can help identify potential privacy concerns and allow companies to take corrective action before any issues arise.

Mobile App Marketing Services – App Marketing Strategy

Building trust with users is crucial for any app or online business, especially those that collect and use user data. Without trust, mobile app users are less likely to share their personal information or engage with your app or website. By following the above best practices, companies can build trust with their users and establish a positive reputation for respecting user privacy. This can help increase user engagement, retention, and loyalty, leading to long-term success and growth for the business.

App owners need to be aware of their responsibility to protect user data privacy and take necessary steps to ensure it. They should encrypt and secure user data through measures like two-factor authentication and obtain explicit consent from users before collecting or using their data. App owners should also have clear and concise data privacy policies that explain what data they collect, how it’s used, and who it’s shared with, as well as give users control over their data. Regular data audits and honesty and transparency with users are also important in building trust with users and establishing a positive reputation for respecting user privacy. Finally, app owners should protect their app’s access to user data by using input monitoring, prompt, and screen recording protections, as well as by limiting access to system preferences..

Mobile App Marketing? Marketing Strategy for an App? How to build App Marketing Strategy that protects user data?
Check out Zoomd’s Mobile App Marketing Services!