The highly impactful mobile app user acquisition strategy no one wants you to know about


They are the biggest players in town, and they’re every app advertiser’s #1 choice, but sticking to Google and Facebook alone in your user acquisition media mix might leave a lot of customers far away from your app.

App Marketing Strategy

It comes naturally to those serious app advertisers, to use a large variety of media sources you might not be aware even exists. But it’s not just a world that belongs to the brave, those who mix a variety of advertising categories in their mobile acquisition strategy plan, are those who dare to try something different,

Those who spread their budget wider and connect with more app users, because they don’t restrict themselves only to the most expensive players in town.

And something else they don’t want you to know?

That after they diversify and diversify, they bring all their data together into one spot, mix it really well, and come out with predictive data that lets them scale even the less robust, less expensive channels.

Let’s go through some of the wealth of options waiting for you, a click of a button away, and start dreaming big.

Pour Social Media Advertising

Anyone who’s been in advertising for more than five minutes knows – Facebook is where segmentation thrives. The targeting you can do for user acquisition on Facebook is unmatched on other platforms.

So advertisers tend to invest a lot of their budget in Facebook, even though pricing there is far from cost-effective in some cases. Thankfully, with the rise of new media channels, such as TikTok and Snapchat, some advertisers actually generate better results outside of Facebook.

Moreover, advertisers that rely heavily on one channel leave themselves highly vulnerable to whatever changes this platform decides to take down the line.

Now, when things are going great for you on Facebook, is the time to test what the wealth of other social channels can provide for you so that you’re ready for the day things change.

And it’s not just that other social channels – including Twitter, Snapchat, Pinterest, Reddit and the rising star TikTok – are more cost-effective, while still offering some segmentation.

It’s that you have an opportunity to communicate differently on different channels. You can enrich the way you connect emotionally with potential app customers while staying true to your brand personality.

Take Salesforce, for example. On Twitter, they tap into lightheartedness while keeping things professional.

On TikTok, they take lightheartedness to the next level. It’s the same brand personality, and the same target audience, but with a different twist.

If these posts were ads, each of them would have converted different sectors of Salesforce’s audience, at different stages of the funnel.

For example, maybe the TikTok one would have built emotional connection and curiosity to engage with the brand more. Once a relationship was established, the Twitter post could have been used to move a prospect to consideration or purchase.
It depends on your audience, of course. Maybe your ideal customer would tap into your funnel through a data-based post, because it made her realize she’s not the only one dealing with a certain situation. But maybe she would actually download your app only when saw the TikTok ad, and realized you just get her personality.

Add Mobile User Acquisition Platforms – Best mobile advertising platforms?

According to Apple Search Ads, 70% of app store users use the search option to find new apps, and 65% download an app directly after conducting this search.

Source: Apple Search Ads

Therefore, it could make sense to pay for placing your app at the top of the search results, and test to see what happens. But at the same time, you’ll want to leave room in your budget for Google Universal App Campaigns (UAC), which use machine learning to find accurate app customers.
According to internal Google data, “advertisers that optimize in-app actions with UAC, on average, drive 140% more conversions per dollar than other Google app promotion products.”

UAC lets you advertise “across Google Play,, YouTube and the millions of sites and apps in the Display Network,” according to Google.

There are so many platforms and media sources to choose from – just check out Appsflyer’s latest performance index. So consider adding these channels to your user acquisition mix, since they were developed for app advertisers. Over time, you’ll be able to see what the true conversion rates are for your specific app.

User Acquisition for Mobile Apps? Sprinkle Some Influencer Advertising

What do you do when your car battery dies? If you’re Nathon Apodaca, and you live in a trailer with no running water or electricity, and you have two teenage daughters to take care of… you use your longboard to get to the potato farm where you work. And you film a TikTok video to cheer up a pandemic-ridden world. Say, a video of yourself drinking Ocean Spray Cran-Raspberry while longboarding, as an “ode to Fleetwood Mac,” which, you know, goes viral and gets 26 million videos, according to The Drum.
Then, you end up inspiring other creators to make similar videos, “including the 73 year old Fleetwood Mac’s namesake drummer Mick Fleetwood, who specifically joined TikTok just to get involved,” according to The Drum.

In video after video, TikTokers film themselves drinking Ocean Spray Cran-Raspberry. Ocean Spray’s marketing department eventually hears about it – and decides to take action:

It reached out to Apodaca, and gave him a brand new car, according to The Drum… filled with Cran-Raspberry bottles, of course.

Not your classic influencer advertising campaign, but a very classic “surprise and delight” strategy, that ended up making even bigger waves. Two months after publication, that original video has 71.5 million views and Apodaca is selling merch – including shirts featuring a photo of himself drinking the now-famous drink.

Ocean Spray’s reaction likely increased enthusiasm for the brand in a way that would have been challenging to achieve otherwise. To further strengthen the bond with the enthusiastic audience, Ocean Spray’s CEO joined TikTok and did the challenge himself, reported The Drum.

While this kind of opportunity might not present itself for most brands and apps, consider it an invitation to think outside the box.

According to the State of Influencer Marketing 2020 Benchmark Report, influencer marketing has grown by “at least 50% each year” since 2016. Leaning into (or creating) trends, showing your appreciation to a community or its leader, making a real impact on an everyday hero’s life… can all help you stand out even if your product or app doesn’t gain fame on its own.

There are many ways you can diversify your influencer advertising strategies to convert better in your app campaigns:

  • The type of influencers you partner with. A dad with no running water, working in a potato farm, isn’t the usual influencer agencies look for. How can you reach untapped audiences?
  • The channels you sponsor – whether one influencer promotes your app across multiple channels, or you choose different influencers for different channels.
  • Audience reach. Bigger isn’t always better.

Source: Influencer Marketing Hub

Mix with SDK Ad Networks

Then there are the ad networks. Some of the biggest SDK ad networks include ironSource, Vungle, Applovin and Unity. Each one gives you a different advantage, allowing you to easily monetize your app’s ad space inventory.

Need interactive or playable ads? Applovin can help you. Need video ads? That’s exactly what AdColony and ironSource focus on.

Just understand that in the realm of so many SDK or ad networks also comes the dirty hassling of fraudulent advertising argued to take 80% of ad budgets in SDK campaigns.

At the risk of a shameless plug, that’s why we added an extra layer for fraud detection. If you want to tap into 600+ global mobile media sources (including Snap, Google and TikTok) in one dashboard in a safe way, and have one channel’s data supercharge the targeting you do on another channel, give Zoomd a try.

Of course, whichever platform you choose, it’s critical to examine its measurement and fraud detection capabilities. You’ll want a platform with a strong enough infrastructure that it can provide accurate data – maybe even predictive guidelines – and as much security as possible, to make sure only real human beings download your app.

Stir in Some Programmatic (Yes, for Performance Campaigns)

Programmatic is the general term for digital media buying, made in an automated, real-time bidding process, that allows advertisers to purchase ad inventory by specific contexts, resulting in hyper-targeting.

With out-of-home screen usage becoming more frequent, programmatic buying can also be done on those constantly evolving inventories.

One aspect of programmatic advertising is guaranteed impressions. A price is pre-determined by the buyer and seller before the impressions go live on the app or website.

Programmatic campaigns allow you to nurture potential app customers and increase your profit long term.

When your app needs to amplify its message, use programmatic for branding campaigns. Over time, you can shift your programmatic efforts into acquiring new users at a lower cost than you’re used to seeing on pure performance campaigns.

Bake All Your Data Together for Sweet App Growth

As you plan your mobile user acquisition strategy, diversify as much as possible. To do that without breaking the bank, use a platform that gives you access to as many sources as possible. It will help you to diversify advertising categories and diversify channels within each category.

But then bring it all together.

Use one dashboard to keep track of everything, to save serious time on the optimization process, reporting and data crunching when you’ve accumulated enough data across various sources and campaigns.

Use one platform to integrate data across channels, to improve your targeting even on less robust channels, and gain a bird’s-eye view on all your UA campaigns together. It will help you know more about your audience and its behavior.

This data is yours to be used wisely as you keep on growing. Before you know it, your app will be making a difference in so many more lives.

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Zoomd Acquires Mobile Marketing Company “Performance Revenues”

  • Zoomd acquires substantially all of Performance Revenues’ assets in a cash/share deal

  • Performance-based earn-out is subject to a price floor of C$0.96 ($0.75 USD based on CAD:USD rate) per share

  • Strong synergy between the companies

  • The acquisition adds NASDAQ-listed global companies as new clients

  • The acquisition adds significant new distribution channel capabilities to Zoomd, including influencer-based marketing and video creation

Vancouver, British Columbia, February 10, 2021 – Zoomd Technologies Ltd. (TSXV: ZOMD, OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company“), the marketing tech (MarTech) user-acquisition and engagement platform, announces it has acquired the mobile marketing company “Performance Revenues” on February 9, 2021 ( (“Performance Revenues”).

Pursuant to the acquisition agreement, Zoomd acquires all of Performance Revenues’ tangible and intangible assets, in consideration for US$350,000 in cash and an earn-out that is based on the annual results of Performance Revenues for 2021, worth a maximum of US1,023,500, payable in Zoomd’s shares, using a price per share that is the higher of (i) the fair market value on the day of payment and (ii) C$0.96 ($0.75 USD based on CAD:USD rate) per share. Additional information about the consideration paid and payable will be available in Zoomd’s financial statements. The acquisition was an arm’s-length transaction, no debt was acquired and no finder’s fees were paid or are payable thereunder.

Performance Revenues is a leading international mobile marketing and influencer company, providing a variety of performance-based marketing solutions led by a team of professional marketers, designers, media buyers, and account managers. Its clients include NASDAQ-listed global companies and other international conglomerates.

The acquisition opens direct access for Zoomd to additional top-tier global advertisers and a strong entry into the Japanese market. The acquisition is expected to enable Zoomd to offer its existing and new clients new distribution channels, high profile influencer-based marketing and novel video creation services for better advertising campaigns and conversion rates.

Ofer Eitan, Zoomd CEO noted “we are happy to welcome Performance Revenues, an amazing team of professionals to onboard. This acquisition will enable us to provide another part of the puzzle to our customers, by using unique CGC (Consumer Generated Content) for influencer activities. In addition to that, we strengthen our client list by adding a number of customers that can now enjoy Zoomd’s platform as well”

Oded Frommer, Co-Founder and former CEO of Performance Revenues added “I am happy and excited that Performance Revenues will be joining the success story of Zoomd. Performance Revenues was one of the first mobile marketing companies, serving many happy clients over the years. We are confided that our platform will provide synergies to Zoomd’s operations and allow us to serve our current client-base with a more comprehensive solution.”

The earn-out share issuance is subject to approval by the TSX Venture Exchange.


About Zoomd

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.


Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.


Disclaimer IN REGARD TO Forward-looking statements

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect to the synergies expected from the acquisition of Performance Revenues’ assets, the receipt of the required approvals from the TSX Venture Exchange, the successful integration of the platforms, the ability to grow its user base and attract new users, the overall success of the acquisition and the ability to integrate acquired customers into Zoomd’s platform. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.


The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.


For further information please contact:

Amit Bohensky


Investor Relations
Lytham Partners, LLC
Ben Shamsian
New York | Phoenix

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