By: Ifa Reist, Zoomd Director of Products

Mobile app user acquisition campaign management can be complex at times, and with an ever-growing number of media channels to keep up with, maintaining high converting and engaging user acquisition campaigns is more complex than ever before. As a result, many organizations have become reliant on SaaS solutions to manage intricate mobile marketing and social media campaigns. While smart technological solutions are both fascinating and extremely useful, the behind-the-scenes of creating one can be even more intriguing.

What Does a User Acquisition Software Do?

Before we begin examining the design process behind our software, it’s essential to define exactly what our platform does. The Zoomd platform allows app developers and advertisers to create, run, automate and optimize user acquisition campaigns from one dashboard across multiple media channels. Many businesses struggle to keep track of and maintain various campaigns concurrently across different platforms as it can be time-consuming to set up, optimize and track cross-channel campaigns all at once.

Our platform gives you the opportunity to smoothly manage and craft engaging ads and campaigns across the top media channels. These channels include Facebook, Instagram, Google UAC, TikTok, Apple Search, Twitter, and even Snapchat. In addition, keeping track of all your campaigns simultaneously allows you to gain unique insights into the effectiveness of your campaign and all your creative assets’ performance.

So what goes into creating such a cutting-edge user acquisition software?

Considerations Before Creation

When we set out to create Skipper, our self-serve user acquisition platform, our goal was to create an easy-to-use product that would allow advertisers to optimize their campaigns automatically. Designing software that could accomplish all of this wasn’t done in a day. It required hours of preliminary research and self-learning. Before we could begin the design process, we knew that we would need to enlist professionals with experience in the field – our very own in-house media teams, who each have a deep familiarity with different media channels. We set out to combine the knowledge of all our campaign managers into one smart platform. It’s safe to say the platform was designed by campaign managers for campaign managers.

We designed the most effective user acquisition software based on our professional knowledge and experience with the industry’s pain points and managing media and social campaigns for clients. We combined this insider knowledge with our software’s machine learning capabilities and plenty of market research to design the ideal solution. As a result, our customers can rest easy knowing that their campaigns are being automatically optimized by a system designed with these purposes in mind – to simplify the campaign management process, to save them more time, and to have more insights about each campaign that they’re operating.

On top of that, we’re working with top-tier global advertisers that almost all run social user acquisition campaigns, either internally or externally. We had the opportunity to hear what a lot of them have to say on the day-to-day campaign management process, including what actions are the most time-consuming for them and what would help them become more efficient.

The Next Step: Knowing Our Customers

Once we had completed the research and development process, we were ready to onboard new clients and advertisers. The onboarding process gave us an opportunity to gain insight into our customers’ needs, giving us the opportunity to improve our platform. Knowing and understanding the customers’ needs and how to meet them was a core value behind our platform, and it still is – we’re constantly getting feedback and, when possible or relevant, we make adjustments along the way in order to improve. We invest effort in understanding the channels our customers use and their demographics to ensure our platform brings added value to our users across all channels.

Additionally, to create a machine learning algorithm that would meet the needs of advertisers and app owners, we needed to explore their goals and pain points and how our solution could address them. For example, we saw businesses struggling to juggle campaigns across multiple platforms and failing to adapt their campaigns to fit each platform’s user base. We knew our platform would need to address these issues and more, and once we identified our users’ needs, we designed our platform and automation algorithms to meet them.

Finding the Right Team

Once we established the parameters for our solution and the issues we wanted our platform to address, we were able to start building a powerful team. We built an organization made up of teams from around the world to ensure our staff consisted of the best out there – no matter where in the world they were. Our next challenge was to coordinate the work process between these teams across the globe.

Ensuring everyone was on the same page was essential so that our final platform would meet the goals and high standards we set out for it. Thanks to our teams’ hard work and dedication, we succeeded in developing a smart product that addresses clients’ user acquisition needs across various media platforms. Our platform allows our users to develop app advertising and social media campaigns quickly and efficiently.

Continuing Our Legacy of Meeting Customer Needs

Although our platform has hit the market in a soft launch mode with multiple organizations already using it worldwide, we’re not planning to rest on our success. We are constantly upgrading, evolving, and developing our product together with machine learning and smart algorithms. We love getting feedback from recently-onboarded advertisers and use it to advance our product further.

One example of how we’ve advanced Skipper, our Saas platform, is by adding a feature that collects all the data on users’ campaigns across all active channels, and presents it in one central location, allowing users to easily see what works and what doesn’t. We understood that having a clear view of the bigger picture across all campaigns data, KPIs and creatives helps our advertisers perform better in their UA campaigns. Instead of attempting to get a clear view from several reports, we collect all the information into one easily understandable report which includes multiple sources of data according to the users’ Source of trues- streamlining the optimization process. This included direct data from the MMP such as Adjust and Appslyer. Whether it’s the campaign manager himself that might be in total control of his numbers, the platform is multi-user active, meaning all relevant people within the company get to see the numbers easily whenever they wish.

As the saying goes, knowledge is power. As such, another key feature we’ve decided to invest our resources into is providing advertisers with ASO data directly from the App Store and Play Store. The market analysis feature enables advertisers to gain key insights into app downloads, allowing them to compare their performance to their competition by GEO, see the number of installs, active users and much more. Additionally, the app provides data showing users which keywords can increase their ranking and popularity- so they can prioritize their bids on keywords. Even experienced marketers need new data in order to grow and bid on the right keywords to get their business noticed. Users have already expressed their appreciation of this feature, regardless of their industry experience.

In Conclusion

Skipper is ideal for any organization looking to create effective app marketing. Throughout the entire journey of creating our platform, we made sure to have our users in mind every step of the way. We are continually developing and improving our product to address users’ needs as they arise. We can help you coordinate your ads across platforms, allowing you to conduct effective mobile marketing campaigns on various media platforms.

Manage your multi-channel campaigns and increase your user acquisition automatically with Skipper.

With social media platforms growing increasingly numerous and diverse, advertisers have recognized that they can’t rely on achieving growth and success on just one platform when running a media ad campaign. Diversification is the key to reaching as many users as possible, especially on mobile.

Recent Roadblocks – Apple’s iOS 14.5 and Its Impact on Marketing 

Tracking users’ activity is essential for building a media strategy that works. Knowing which ads drew users in and where they came from can help set a guideline for future successful campaigns. Unfortunately, recent privacy overhauls in major companies make it harder than before to track users’ activities, particularly across multiple platforms.

Just over a year ago, in April 2021, Apple released their iOS 14.5 update, which included significant changes revolutionizing user privacy. One of the more significant changes made in the update was that now apps would need explicit permission from Apple users to track their activity across different apps installed on their phones. Unfortunately, few users were willing to waive their privacy and permit apps to track them. 

This development has made it almost impossible to track user registration or even downloads across applications, and the change has had severe ramifications across all platforms. The update has had a huge impact on Facebook, reducing the app’s ability to directly attribute ad spend and identify what ads work for which users.

What’s the Next Step for Media Strategy

Apple’s new privacy policy changes have made diversification in advertising campaigns more essential than ever. The inability to track users’ activity and not knowing which platform is responsible for bringing in the most users means advertisers need to treat every platform as their most important. Advertisers need to shift their focus to reaching as many users as possible without building too much reliance on any one platform.

The change has led to an evolution in user acquisition and forced app developers and advertisers to create campaigns for platforms that may have been previously out of their comfort zones. In addition, as the user acquisition process matures, advertisers are shaking up their media lineup and turning to less traditional social media sources such as TikTok and Snapchat and the traditional standbys such as Facebook, Twitter, and Google.  

While the transition to newer forms of social media is mostly a good one, new platforms also require advertisers to learn new strategies. The tried and tested campaigns that worked for Facebook and Google can’t simply be copy-pasted and applied to TikTok. Instead, advertisers must create new campaigns, and without metrics finding out what works and what doesn’t is complicated.

How to Know What Works 

Apple may prevent advertisers from tracking user activity and collecting metrics from applications, but platforms such as Zoomd’s SaaS still allow you to collect all the information you need from one screen. Keeping track of how your campaigns are going isn’t always easy, especially when you’re running a campaign on multiple channels simultaneously. Zoomd allows you to see how all your social channels are doing simultaneously, gathering all the information and presenting it on one easy-to-read dashboard. See which media strategies bring the best results and focus all your energies on the most efficient channels with Zoomd.

• Zoomd acquires substantially all of Albert’s assets in a cash & stock transaction

• The acquisition adds several Fortune 500 companies to Zoomd’s client base

• Albert’s strong focus on Google and Facebook auto-scaling is a powerful addition to the Zoomd ecosystem

• Albert’s self-service SaaS model aligns well with Zoomd’s future initiatives

VANCOUVER, British Columbia, March 28, 2022 – Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, “Zoomd” or the “Company”), the marketing tech (MarTech) user-acquisition and engagement platform, today announced its acquisition (the “Transaction”) of Albert Technologies Ltd. (“Albert”) on March 27, 2022. Albert is a U.S.-based artificial intelligence marketing platform for advertisers, driving fully autonomous digital campaigns for some of the world’s leading brands. The consideration for the Transaction payable by Zoomd is a combination of cash and shares paid on March 27, 2022, being the closing date, and a future share-based earn-out payment, based on meeting certain criteria.

Albert processes and analyzes audience and tactical data at scale, thereby autonomously allocating budgets and optimizing creative and evolving campaigns across paid search and social media. Albert’s value proposition to its clients is to ease the complexities of scaling, primarily using the Google and Facebook platforms, by executing campaigns at a pace and scale that were generally not previously possible. By autonomously combing through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices, and formats, Albert eliminates the manual and time-consuming tasks that generally limit the effectiveness and results of modern digital advertising and marketing.

“While we are also releasing some of our products onto a Self-Service and SaaS business model, Albert enhances our efforts immediately, with additional solid offerings that cover branding and awareness needs. Furthermore, we view Albert as complementary for mobile apps, particularly with regards to our future plans relating to Web3.” said Ofer Eitan, Zoomd CEO, adding “we view M&A activity, which includes industry professionals, supplementary technology and solid customer base, as a part of Zoomd’s growth objective. This acquisition shows our ambition to provide our partners a SaaS platform for scaling with minor efforts. Albert’s team is a group of extremely talented veterans that fit Zoomd’s culture. They have a number of Fortune 500 customers that will now be able to use our products and services. We are happy and excited to have the team come on board.”

Or Shani, Founder and CEO of Albert commented: “We are excited to join Zoomd, a fast growing company in the marketing technology space. We believe that our business, based on our unique, patented and proven technology, will further accelerate given the great scale and financial strength of Zoomd.”

For the purposes of the Transaction, the share component of the consideration will be valued at the higher of (i) the closing price of the shares on the date prior to their issuance and (ii) US$1.00 per share. Zoomd did not assume any of Albert’s debt and no finder’s fees were paid or are payable in connection with the Transaction. All shares to be issued pursuant to the Transaction are subject to the prior approval of the TSX-V.

About Zoomd:

Zoomd (TSXV: ZOMD, OTC: ZMDTF), founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers, a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release.

DISCLAIMER IN REGARD TO FORWARD-LOOKING STATEMENTS

This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements include, but are not limited to, statements with respect the successful closing of the Transaction and the future success of Albert, Zoomd’s future ability to successfully continue its growth, its ability to continue to deliver products and services largely unimpacted by the privacy updates undertaken (or will be undertaken in the future) by Google and Apple as well as its ability to continue expanding into new geographies and industries. Forward-looking statements are based on our current assumptions, estimates, expectations and projections that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors that may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, technological, legal, privacy matters, political and social uncertainties (including the impacts of the COVID-19 pandemic and the current war in Ukraine), the extent and duration of which are uncertain at this time on Zoomd’s business and general economic and business conditions and markets. There can be no assurance that any of the forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise, except as required by law.

The reader should not place undue importance on forward-looking information and should not rely upon this information as of any other date. All forward-looking information contained in this press release is expressly qualified in its entirety by this cautionary statement.

FOR FURTHER INFORMATION PLEASE CONTACT:

 Company Media Contacts:

Amit Bohensky
Chairman
Zoomd
ir@zoomd.com

+972 722200555

Investor relations:

Lytham Partners, LLC
Ben Shamsian
New York | Phoenix
ZOMD@lythampartners.com

Manage All Your Premium and Social User Acquisition Campaigns in One Place

Back in the day, we needed a way to simplify our own campaign management for our clients apps, so we built a proprietary, unified and predictive mobile user acquisition platform. Something that will save us time, make us more efficient.  It ended up improving the user acquisition process for both us and our clients. Now, we’re excited to introduce our new SaaS version of our agile platform. The new SaaS model is integrated only with premium media sources.

With this new version, advertisers of all kind can easily manage all their major app UA channels in one dashboard with a clear-cut monthly licensing model (no long term contracts here), making it easier to calculate your ROI with full transparency on media sources and media costs, no fraud, all while saving your precious working time.

Big shoutout to our development team members, who managed to work efficiently and create a product we’re so proud and excited to introduce to you… all while working from home during quarantine, with kids and life in the background. And they even stuck to the schedule we planned prior to COVID-19. Kudos to them!
Yes, we’ve been quite busy in the past year. Just recently, in July, we launched the Performance self serve (hyperlink) version of our platform, allowing indie app developers and small agencies manage pure performance campaigns effortlessly.
And to think it all started because we tried to make our own lives easier. Back in the day, we wanted to have all our media sources in one spot, so we could focus on making our user acquisition campaigns better. We wanted to focus on optimization and stop wasting our time logging in and out of a growing number of media sources, that’s why we ended up building a platform that unifies data from over 600 global mobile user acquisition sources on one screen.

Including the premium ones, like Google, Facebook, Instagram, Twitter, TikTok, Snapchat and apple search. Plus, a predictive artificial intelligence algorithm with an added fraud detection layer also added to the new SaaS model.
We didn’t just build the platform for us, of course, although we were our first customer. We build our platform from a genuine understanding of how to make our daily tasks easier to do and manage. Thanks to developing the platform, we’ve been privileged to help leading companies like SheIn, Poker Stars, AliExpress, eToro and NordVPN meet ambitious app growth goals and serve them all in a global scale. But we’ve always been the only ones operating the platform and running the campaigns in a self-serve way – until now, anyway.

Here are just a few highlighted features you’ll be able to get with our new SaaS Model.

1. Make Your Life Easier with One Dashboard for all Your Mobile User Acquisition Sources.
You’re not alone in this. The need to simplify our work, so we can do more in less time and hassle while generating better bottom-line results for our apps. In fact, 40% of 70+ marketing professionals who participated in our recent global research said they use 6 or more advertising sources in their campaigns. 60% answered they would like a single, unified dashboard.
Listening to the needs of the industry, and after great teamwork of our product team, now they’ve got it.
Following a thigh road map, we’re launching our brand new SaaS model to our robust UA platform. , it provides a unified dashboard of premium media sources, like Google, Apple, Facebook, TikTok, Twitter and Snap to start with, all in a clear monthly licensing model and zero commitment.
You can manage all your UA campaigns on all your premium, social, google channels – from one place. But thanks to the platform’s predictive artificial intelligence algorithm, it gets better.

2. Automate the way you create your campaigns
We’ve created a fully automated sequence for all campaigns set up, to all for a full distribution across multiple channels from one central place. This is to save time on the tedious setup process on each platform separately. But when you have a create audience targeting across them all, why set up separately? And that is not all, as by setting it up all together, your campaigns management is also being simplified by bulk targeting and reporting. Usually, when you use an advertising channel, you depend on that channel’s targeting, data and reporting capabilities to optimize your app’s campaign. Facebook might let you target look-alike audiences, but other channels won’t, for example. So you get an advantage on Facebook that other parts of your campaigns don’t enjoy.
Maybe you even stick to one channel more than you’d like, instead of diversifying your user acquisition sources, because other channels offer fewer capabilities. Because maybe you don’t have the resources or knowledge
But with our new SaaS that’s about to change. No experience is needed! Because you finally have more control on your app growth. In one easy place.
What you get is more than a dashboard. The SaaS version was built on the Zoomd platform, so it’s powered by a predictive artificial intelligence engine, machine learning algorithms and patent owned natural language processing modules. Therefore, the overall platform regularly turns 500,000,000 daily events into measurable business results.
It’s capable of analyzing data from Facebook, and using it to automatically predict the best converting targeting you need to do on TikTok, just to give you an example. It works on other channels as well. This way, you’re able to empower your work and make smarter decisions, even on channels with fewer capabilities. You no longer have to depend on a single advertising channel for your app.
It’s not just about making advertisers and agencies’ work easier, although it will definitely do that. It’s about making it more impactful, too. And it’s about thinking long term. So we want you to have all the possible data you need.

3. Get Full Transparency Across All Your Campaign
You need clear data to make the best decisions for your app, your audience, your campaigns. Every variable is specifically unique, and the greater access to real numbers you have, the better decisions you can make moving forward.
Therefore, even though you get one management dashboard for all your user acquisition channels, the data you get is fully transparent and segmented. You will know exactly what converted on each channel, how many clicks and installs you got, and what each part of the campaign ended up costing you per each per channel and per creative asset.
In terms of reporting, it’s just like running campaigns the good ole way – except more organized and more efficient, on one dashboard, in a way that makes it much easier to compare campaigns across channels.

4. One Monthly Payment. Fully Clarity. No Hidden Media Costs.
In a world with multiple campaigns, across different media sources handled by a team, or teams of media experts, we’ve decided to make it all simple, and much clearer. With the new SaaS model you will connect your current ad accounts you have on channels like TikTok, Google and Facebook to our SaaS platform, thus continuing to work as usual. Paying the media directly to each of the channels with existing accounts, leaving the platform use with a clear one monthly payment regardless of the media spend.
Advertisers, agencies and app owners, of all sizes, can now to manage their app UA campaigns on their own, in all channels with less effort.. Like all our products, the SaaS model was created to make your life easier. Save time. Therefore, there are no hidden fees in a monthly license model. Your media payment is up to your media plan.
And the best part is being able to cut down on your management fees because we only charge a fixed monthly platform licensing fee for using the platform– not for your media spend. No matter what your monthly media spend is, even in those peak high seasons, the cost remains the same. So, spend away- wisely, without the need or fuss to calculate additional fees.

If You Still Want Our Full Service, We’re Here for You
Whether you’re already a client or have been considering other partnerships with us, the fully managed service model will remain open.
In this type of partnership, designed for larger budgets, we offer growth strategy and execution for all channels, working side by side with your team to help you achieve ambitious app growth goals.
You will only pay for performance because your app’s success is our success. If we don’t meet your KPIs, you don’t pay.

Ready to Zoom into your app growth with the new SaaS model?
It’s time to start improving your campaigns while simplifying your life. Click here, and let’s get started.