By Ifa Reist, Director of Products at Zoomd  

Today’s digital advertising landscape is more exciting and complex than ever before. Zoomd was founded by campaign managers for campaign managers, and as the industry evolves, so does our company and our offerings.

We’ve gathered the best campaign managers, data scientists and data engineers to bring advertisers of different scales the best AI-based Martech, which we work to improve every single day, to make sure you can realize any campaign dream you have.

Here are a few insights on the solutions we have developed so far to allow marketers to scale and grow:

Albert.ai: Improve Creative Performance by Optimizing KPIs with AI and Machine Learning

Albert is an AI platform that plugs into your paid accounts to improve your results. It processes more data than us humans can ever process, finds profitable solutions we never would have thought of on our own, and keeps control in our hands.

It’s like hiring a team member and leaving the rest of your advertisers to focus on more strategic, long term, business-driving activities.

Automatically Plan *and* Execute Campaigns

Usually, there are two options for campaign management tools:

=> They either recommend actions, and leave you to do the testing on your own, or

=> They run the tests themselves but leave you to do everything else.

Albert does both automatically.

First, it builds your ads campaign based on your strategy, feedback, creatives specs and KPIs.

=> Then, it creates a massive number of creative units, ads, mix of everything that works. It stops those creative that have stopped converting doesn’t work and keeps going with what delivers the best results for your campaign.

Among others, it tests…

=> Creative assets

=> Current and potential audiences

=> Budget allocation

Let’s dig deeper into the first one – your creative assets.

Mix, Match and Test Countless Creative Combinations

When you work with Albert, a machine learning-powered platform, you can upload as many creative assets as you want. Albert utilizes machine learning algorithms to mix and match countless combinations of copy, visuals, and colors. It then tests these combinations across a wide variety of audiences, including audiences you may not have previously considered, in order to discover the ideal combination for each target audience.

While Albert doesn’t write or design the materials itself, it has the capability to test a wider and deeper range of multiple creative sets, creating new campaign ad sets and creative units in a fraction of the time it would take humans to do manually. With its scale and autonomous work, Albert consistently delivers improved conversions, providing better results time and again.

Safeguard Your Brand

Despite Albert’s impressive capabilities, we’re not into “set it and forget it.” We back our AI up with an account manager and a campaign manager that knows the brand’s limitations, dos and don’ts – two extra humans for your team – to prevent unwanted scenarios and verify everything is going the way you dreamed.

A campaign manager plays a crucial role in marketing initiatives. They are responsible for planning, executing, and managing the overall strategy of a campaign. From setting campaign goals and objectives to developing messaging and overseeing all aspects of the campaign’s operations. They closely monitor the progress, analyze data, and adjust to optimize campaign performance. On the other hand, an account manager serves as a key liaison between a company and its clients. They are responsible for building and maintaining strong client relationships, understanding client needs and goals, and ensuring the delivery of exceptional services or products. They also collaborate internally, coordinating with various teams to ensure client satisfaction and driving business growth.

By having the collaboration of human and machine, we ensure not only brand safety, but also that you’re still the driver of this exciting new journey. You know your brand best, and you’re the one who stays in control.

 

Skipper: Make Mobile user acquisition a Smooth & Profitable Sailing

Skipper gives advertisers 360-degree visibility of 16 common channels and more than 20 data and media management tools… on one centralized, intuitive dashboard.

With Skipper advertisers can:

=> Set up each media channel – See all campaigns running across multiple channels in one place

=> Automate campaign decisions (including bids, campaign operations and cross-channel budget allocation) based on your rules.

Automate campaign decisions, including bids, campaign operations, and cross-channel budget allocation, by leveraging advanced machine learning techniques. With the help of machine learning algorithms, you can establish rules that guide the decision-making process for budget allocation across various channels. => Decide on campaign management rules.

=> Get actionable reports for each channel and campaign.

Centralize Channels on One Dashboard and Easily Optimize Campaigns

Skipper makes it easy to sail the ever-changing seas of mobile user acquisition campaign management.

First, it centralizes reports from the most common channels on one simple dashboard.

=> Skip the constant learning and re-learning of the different channel dashboards. In one intuitive dashboard you can control almost all of your needs from several channels at once.

=> Store all your creative assets under one roof, to easily distribute it anywhere you need.

=> Get actionable reports on how your campaigns are doing, and what you can do to improve for example, which creative works best, which channels your campaigns run best on etc.

Then, it lets you optimize ads right from your reports. No need to log in and out of channels, or even click back and forward in Skipper itself. If you manage a bunch of campaigns, you know it sounds like no big deal, but always ends up eating up the time you could have spent acquiring more app members.

Therefore, click a few buttons inside the reports, and you’ll be able to optimize your…

=> Campaign bids

=> Cross channel budgets

=> Creative assets

=> Campaign activation

But it gets better because Skipper can actually sail some of your campaign for you.

Automate Campaign Decisions and Budget Allocation

Your job is to tell Skipper what campaign results will make you happy, and what to do if your ship isn’t navigating in the ideal direction. Then, Skipper can automatically…

=> Analyze campaign results for you.

=> Adjust the campaigns for you (based on your pre-set rules). This includes budget changes on keywords, campaigns and ad groups. It also includes turning off ads, ad groups and even entire campaigns when they really miss the mark. No need to waste your budget, when you can change directions to better user acquisition views.

=> Reallocate budgets from underperforming channels to the most relevant, efficient channels, based on the rules you set.

This way, you can get the most of each campaign.

 

DSP: Self Served or Fully Managed, Reach a (Safe) Global Scale that Outperforms Your ROAS Goals

Get your ads shown on global, highly vetted, safe ad exchanges to maximize RTB-based scale and performance. Manage it on your own (start within minutes) or let us do it for you – you get full transparency, control and results your c-suite will love either way.

Get Measurable Results

In advertising, you’ve got to be able to measure your progress and report exactly how you’re doing. Here’s how Zoomd’s DSP helps you maximize ROAS:

=> Decide on the KPIs you’d like to reach.

=> Set up A/B tests within minutes to discover which creative assets perform best.

=> Maximize results with data-driven algorithms.

The best part – there are no hidden fees.

Ensure Brand Safety

Acquiring users is great, but you’ve got to do it without long term ramifications. Our DSP gives you access to dedicated top mobile exchanges from across the world, but specifically, exchanges that…

=> We highly vetted for brand and deliverability safety.

=> Actually, serve each of your impressions, and let you track it.

=> Provide you with data-driven reports and guidelines based on your performance.

Keep Control In-House

As mentioned above, we can take campaign management off your hands, but also provide a self-serve option. Either way, you get to:

=> Integrate your other tracking platforms, including your MMP and CRM.

=> Build custom audiences based on your existing data, and optimize as you go.

 

Empower Your Campaigns with AI to Zoom into Your Growth Goals

Zoomd turns hundreds of thousands of

daily events into measurable business results. We combine this massive amount of data, cutting-edge technology and the most talented humans across the world into one smart ecosystem that helps advertisers from global brands, with ambitious growth goals, become the leaders their companies have sought.

If you’re ready to zoom into growth, too, get in touch and we’ll customize the best solution for your specific growth path.

Next month is Pride Month, a time to celebrate the LGBTQ+ community and their fight for rights and equality. As a marketer, you might be wondering how to prepare your app marketing plan with the right creatives, offers, etc. to be relevant for Pride month. Here are some tips to help you nail your Pride Month marketing campaign.

 

1. Partner with LGBTQ+ non-profit organizations and influencers: One of the best ways to show your support for the LGBTQ+ community is to collaborate with organizations and influencers that are working to make a difference. You can donate a portion of your app revenue to an LGBTQ+ charity, feature LGBTQ+ influencers in your app content, or create a co-branded campaign that showcases your shared values.
   With our experience and authentic Creators Community (CGC), Zoomd’s team can help you find suitable creators and influencers in the LGBTQ+ community that can help your brand or app agenda during Pride month.
2. Align with who you are as a brand: Your Pride Month marketing campaign should reflect your brand identity and mission, not just follow a trend. Make sure your campaign is consistent with your brand voice, tone, and style, and that it communicates your genuine commitment to diversity and inclusion. Don’t just slap a rainbow on your logo or app icon and call it a day. Show how your app supports or empowers the LGBTQ+ community all year round.
3. Ask your LGBTQ+ staff to be part of the campaign: Another way to ensure authenticity and representation in your Pride month marketing campaign is to involve your LGBTQ+ employees in the planning and execution of the campaign. Just like we did when writing this blog post, we asked them for their input and feedback. Your teammates are full of ideas, so why not brainstorm with them on how to create a campaign that resonates with the LGBTQ+ audience?
   You can also feature them in your app content, such as testimonials, stories, or interviews.
4. Lobby for real change: Pride month is not just about celebrating, but also about advocating for LGBTQ+ rights and equality. As a marketer, you have the power to influence public opinion and policy through your app content and messaging. You can use your app platform to educate your users about the issues and challenges facing the LGBTQ+ community, such as discrimination, violence, or health disparities. You can also encourage them to take action, such as signing petitions, contacting lawmakers, or joining protests.
5. Choose the right language: Language is a powerful tool for communication and inclusion, but it can also be a source of misunderstanding and exclusion. When creating your Pride Month marketing campaign, be mindful of the words and terms you use to refer to the LGBTQ+ community and its members. Avoid stereotypes, assumptions, or generalizations that might offend or alienate some groups or individuals. Use inclusive and respectful language that acknowledges the diversity and complexity of LGBTQ+ identities and experiences.
6. Avoid rainbow washing: Rainbow washing is the practice of using rainbow colors or symbols to show support for the LGBTQ+ community without actually doing anything meaningful or substantial. It is seen as a form of exploitation or appropriation that benefits the brand more than the community. To avoid rainbow washing, make sure your Pride month marketing campaign is not just a one-time thing or a publicity stunt. Show your long-term commitment and involvement in supporting the LGBTQ+ community beyond June.
7. Be at the right place: Choose those media outlets that will better help your pride month campaign shine the best. Zoomd’s vast media outlets and direct connection can be exactly what you need in order to be at the right place at the right time.

By following these tips, you can create a Pride Month marketing campaign that is relevant, respectful, and impactful for your app audience.
But don’t stop there. Pride month is an opportunity to learn more about the LGBTQ+ community and its history, culture, and struggles. Keep educating yourself and your staff on how to be better allies and advocates for LGBTQ+ rights and equality.

If you need help with hitting the right target audience, and thinking about the best creatives, and media channels to use to leverage your Pride month initiatives globally, you can rely on our technologies and services. Zoomd is a leading app marketing tech company that specializes in creating inclusive campaigns for apps just like yours. We have the expertise, experience, and tools to help you reach your goals and engage the LGBTQ+ audience with your app content and offers.
Contact us today to find out how we can help you make your app shine during this Pride month.

Happy Pride Month! 🏳️‍🌈

By: Adi Pillersdorf, Customer Success Manager

Online advertising has consistently grown in the past few years. More players are entering the game and each one of them has its own rules, tools, attribution methods, and features that advertisers can use to reach their main goals. Gathering all the data from the different channels to analyze and execute the optimization process, can really take the air out of a campaign manager’s sail.

Research has shown that the average marketer spends a third of their time on repetitive tasks.

Using extra tools to run campaign acquisition has become very useful recently. Why? Think about the data analysis process that each campaign manager goes through. Most channels let you run one objective: App Installs campaign or Purchases. From here, campaign managers should gather the data and analyze it, making sure their goals are reached.

Mobile User Acquisition

Let’s be honest, analyzing data from excel, pivot, vlookup is excruciating and leaves room for human mistakes. Skipper was created exactly for these pain points. Our self-serve platform that allows you to manage all your mobile User Acquisition from one centralized dashboard was built to make your life easier and save you time.  Skipper offers features like Automation, Budget Allocation or Actionable reports to cover any campaign manager’s needs. Concentrating on what really matters when running and managing User Acquisition campaigns can make the optimization process faster and much more accurate and allows you to make smart decisions at every step of the way. Skipper allows you to see the big picture while it takes care of all the small details that turn your campaign into a profitable one. In other words, you’re never tied up in knots when it comes to managing multiple campaigns across different channels.

One of the most efficient ways to get the optimization process done properly is using automation tools. The ability to track thousands of keywords, bids or creatives across all channels, campaigns and countries easily is just one of the many benefits included. Using Automated Rules that track and monitor the entire activity, can be used in many ways: change bids on keywords, turn off creatives that don’t hit campaigns’ KPI’s, increase campaign budget when a campaign is doing well or decrease it when it’s sinking, allocate an advertising budget across the channels according to KPIs and more.

At the end of the day, it’s all about becoming more efficient, and such tools can save one time, and resources and help meet business goals.

Skipper offers a 2-month free trial when purchasing an yearly plan. For more information on how to make your User Acquisition journey easier, click here.

Manage All Your Premium and Social User Acquisition Campaigns in One Place

Back in the day, we needed a way to simplify our own campaign management for our clients apps, so we built a proprietary, unified and predictive mobile user acquisition platform. Something that will save us time, make us more efficient.  It ended up improving the user acquisition process for both us and our clients. Now, we’re excited to introduce our new SaaS version of our agile platform. The new SaaS model is integrated only with premium media sources.

With this new version, advertisers of all kind can easily manage all their major app UA channels in one dashboard with a clear-cut monthly licensing model (no long term contracts here), making it easier to calculate your ROI with full transparency on media sources and media costs, no fraud, all while saving your precious working time.

Big shoutout to our development team members, who managed to work efficiently and create a product we’re so proud and excited to introduce to you… all while working from home during quarantine, with kids and life in the background. And they even stuck to the schedule we planned prior to COVID-19. Kudos to them!
Yes, we’ve been quite busy in the past year. Just recently, in July, we launched the Performance self serve (hyperlink) version of our platform, allowing indie app developers and small agencies manage pure performance campaigns effortlessly.
And to think it all started because we tried to make our own lives easier. Back in the day, we wanted to have all our media sources in one spot, so we could focus on making our user acquisition campaigns better. We wanted to focus on optimization and stop wasting our time logging in and out of a growing number of media sources, that’s why we ended up building a platform that unifies data from over 600 global mobile user acquisition sources on one screen.

Including the premium ones, like Google, Facebook, Instagram, Twitter, TikTok, Snapchat and apple search. Plus, a predictive artificial intelligence algorithm with an added fraud detection layer also added to the new SaaS model.
We didn’t just build the platform for us, of course, although we were our first customer. We build our platform from a genuine understanding of how to make our daily tasks easier to do and manage. Thanks to developing the platform, we’ve been privileged to help leading companies like SheIn, Poker Stars, AliExpress, eToro and NordVPN meet ambitious app growth goals and serve them all in a global scale. But we’ve always been the only ones operating the platform and running the campaigns in a self-serve way – until now, anyway.

Here are just a few highlighted features you’ll be able to get with our new SaaS Model.

1. Make Your Life Easier with One Dashboard for all Your Mobile User Acquisition Sources.
You’re not alone in this. The need to simplify our work, so we can do more in less time and hassle while generating better bottom-line results for our apps. In fact, 40% of 70+ marketing professionals who participated in our recent global research said they use 6 or more advertising sources in their campaigns. 60% answered they would like a single, unified dashboard.
Listening to the needs of the industry, and after great teamwork of our product team, now they’ve got it.
Following a thigh road map, we’re launching our brand new SaaS model to our robust UA platform. , it provides a unified dashboard of premium media sources, like Google, Apple, Facebook, TikTok, Twitter and Snap to start with, all in a clear monthly licensing model and zero commitment.
You can manage all your UA campaigns on all your premium, social, google channels – from one place. But thanks to the platform’s predictive artificial intelligence algorithm, it gets better.

2. Automate the way you create your campaigns
We’ve created a fully automated sequence for all campaigns set up, to all for a full distribution across multiple channels from one central place. This is to save time on the tedious setup process on each platform separately. But when you have a create audience targeting across them all, why set up separately? And that is not all, as by setting it up all together, your campaigns management is also being simplified by bulk targeting and reporting. Usually, when you use an advertising channel, you depend on that channel’s targeting, data and reporting capabilities to optimize your app’s campaign. Facebook might let you target look-alike audiences, but other channels won’t, for example. So you get an advantage on Facebook that other parts of your campaigns don’t enjoy.
Maybe you even stick to one channel more than you’d like, instead of diversifying your user acquisition sources, because other channels offer fewer capabilities. Because maybe you don’t have the resources or knowledge
But with our new SaaS that’s about to change. No experience is needed! Because you finally have more control on your app growth. In one easy place.
What you get is more than a dashboard. The SaaS version was built on the Zoomd platform, so it’s powered by a predictive artificial intelligence engine, machine learning algorithms and patent owned natural language processing modules. Therefore, the overall platform regularly turns 500,000,000 daily events into measurable business results.
It’s capable of analyzing data from Facebook, and using it to automatically predict the best converting targeting you need to do on TikTok, just to give you an example. It works on other channels as well. This way, you’re able to empower your work and make smarter decisions, even on channels with fewer capabilities. You no longer have to depend on a single advertising channel for your app.
It’s not just about making advertisers and agencies’ work easier, although it will definitely do that. It’s about making it more impactful, too. And it’s about thinking long term. So we want you to have all the possible data you need.

3. Get Full Transparency Across All Your Campaign
You need clear data to make the best decisions for your app, your audience, your campaigns. Every variable is specifically unique, and the greater access to real numbers you have, the better decisions you can make moving forward.
Therefore, even though you get one management dashboard for all your user acquisition channels, the data you get is fully transparent and segmented. You will know exactly what converted on each channel, how many clicks and installs you got, and what each part of the campaign ended up costing you per each per channel and per creative asset.
In terms of reporting, it’s just like running campaigns the good ole way – except more organized and more efficient, on one dashboard, in a way that makes it much easier to compare campaigns across channels.

4. One Monthly Payment. Fully Clarity. No Hidden Media Costs.
In a world with multiple campaigns, across different media sources handled by a team, or teams of media experts, we’ve decided to make it all simple, and much clearer. With the new SaaS model you will connect your current ad accounts you have on channels like TikTok, Google and Facebook to our SaaS platform, thus continuing to work as usual. Paying the media directly to each of the channels with existing accounts, leaving the platform use with a clear one monthly payment regardless of the media spend.
Advertisers, agencies and app owners, of all sizes, can now to manage their app UA campaigns on their own, in all channels with less effort.. Like all our products, the SaaS model was created to make your life easier. Save time. Therefore, there are no hidden fees in a monthly license model. Your media payment is up to your media plan.
And the best part is being able to cut down on your management fees because we only charge a fixed monthly platform licensing fee for using the platform– not for your media spend. No matter what your monthly media spend is, even in those peak high seasons, the cost remains the same. So, spend away- wisely, without the need or fuss to calculate additional fees.

If You Still Want Our Full Service, We’re Here for You
Whether you’re already a client or have been considering other partnerships with us, the fully managed service model will remain open.
In this type of partnership, designed for larger budgets, we offer growth strategy and execution for all channels, working side by side with your team to help you achieve ambitious app growth goals.
You will only pay for performance because your app’s success is our success. If we don’t meet your KPIs, you don’t pay.

Ready to Zoom into your app growth with the new SaaS model?
It’s time to start improving your campaigns while simplifying your life. Click here, and let’s get started.