In today’s competitive app market, gaining visibility and driving app installs requires a well-executed mobile app marketing strategy. From optimizing app store listings to leveraging social media platforms and running targeted campaigns, app marketers have various approaches to explore. In the following blog post, we will explore several tactics and paths for mobile app install campaigns and discuss how to create an effective mobile app marketing plan to drive app growth.

If you’re an app marketer, you know how important it is to boost your app installs and craft effective campaigns. But with so many channels and platforms to choose from, how do you decide where to invest your budget and time?

First, what you can and should do is invest efforts on the organic steps, owning your app assets:

App store featuring:

Your app viability on the App and Play stores can help you reach audiences that are actually looking for a solution or a game like your app. Focus on creating an app with a unique value proposition, user-friendly interface, and positive user reviews. By delivering an exceptional user experience, your app stands a higher chance of being featured in app store recommendations, leading to increased visibility and app installs.

In-app referral program.

Encourage existing users to refer the app to their friends by offering incentives such as exclusive rewards or discounts. This leverages the power of word-of-mouth marketing and can lead to increased app installs.

More efficient ways to promote your app is through paid advertising, especially using performance channels and programmatic media buying. These methods can help you reach your target audience at scale, optimize your campaigns in real-time, and measure your results accurately.

As you may know, mobile app install ads are a type of ad format that encourages users to download your app directly from the ad. They are available on various platforms, such as Google Ads, Facebook Ads, and TikTok Ads, as well as ad networks and mobile app DSPs (demand side platforms).

Mobile app install ads can help you reach potential users who are likely to be interested in your app based on their demographics, interests, and behaviors. You can also optimize your campaigns for different goals, such as impressions, clicks, installs, or conversions.

But how do you create and run successful mobile app install ads? Here are some of the key steps you need to follow:

1. Define your target audience and budget. Before you start creating your ads, you need to have a clear idea of who you want to reach and how much you are willing to spend. You can use tools like Google Analytics, Facebook Audience Network, or TikTok For Business to research your audience and find out their preferences, habits, and pain points. You can also use these tools to set your budget and bid strategy based on your campaign objectives and expected results.
2. Choose the right platform and ad format. Depending on your target audience and goals, you may want to choose different platforms and ad formats for your mobile app install ads. For example, if you want to reach a young and creative audience, you may want to use TikTok Ads, which offer various interactive and engaging formats, such as TopView, In-Feed Video, or Branded Hashtag Challenge. If you want to reach a broad and diverse audience, you may want to use Google Ads, which offer various formats across different channels, such as Search, Display, YouTube, or Gmail. If you want to reach a highly targeted and loyal audience, you may want to use Facebook Ads, which offer various formats across different placements, such as News Feed, Stories, Messenger, or Audience Network.
   Once you maximize the opportunities on the major search and social channels, it is highly recommended to start exploring the vast global reach of a DSP (demand- side – Platform) and also the various ad networks and SDK’s that have been proven to accommodate the reach and achieve the goals app owners are looking for.

Mobile App Marketing

Programmatic media buying can help you: 

• Save time and resources: You don’t have to negotiate with publishers or manage multiple contracts manually. You can use a single platform to access a large and diverse inventory across the web, mobile, apps, video, and social media.
• Reach your target audience: You can use data from various sources, such as your own app analytics, third-party data providers, or publisher data, to segment and target your audience based on their characteristics, behaviors, preferences, or intents.
• Optimize your campaigns: You can use real-time feedback and insights to adjust your bids, budgets, creatives, or targeting strategies. For example, Zoomd DSP using advanced technology for media buying such as machine learning (ML), to automate campaign optimizations and improve your app install performance campaigns.
• Measure your results: You can use advanced analytics and attribution tools to track your campaigns across different channels and platforms. You can also use key performance indicators (KPIs), such as cost per install (CPI), cost per action (CPA), lifetime value (LTV), or return on ad spend (ROAS), to evaluate your success.

3. Create compelling ad creatives and copy. Once you have chosen your platform and ad format, you need to create your ad creatives and copy that will attract and persuade your audience to download your app. You need to make sure that your ad creatives and copy match your app’s branding, value proposition, and features. You also need to make sure that they are clear, concise, and relevant to your audience’s needs and interests. You can use tools like Canva, Adobe Spark, or Animoto to create stunning visuals and videos for your ads. You can also use tools like CoSchedule Headline Analyzer, Hemingway App, or Grammarly to write catchy headlines and error-free copy for your ads.
4. Test and optimize your campaigns. After you have launched your campaigns, you need to monitor their performance and optimize them accordingly. You need to track metrics like impressions, clicks, installs, conversions, cost per install (CPI), return on ad spend (ROAS), retention rate, lifetime value (LTV), etc. You also need to test different variations of your ad creatives and copy to see which ones perform better. You can use tools like Google Optimize, Facebook Split Testing, or TikTok Smart Optimization to run A/B tests and optimize your campaigns automatically.

With these examples and ideas for effective app install campaigns, your app can gain the performance and growth you are looking for. But all these take time and resources not all marketers have. You need to focus on the channels and tactics that you know and push effectively.
For the rest, high-volume campaigns, Zoomd’s technology and experienced media teams can help you achieve the goals you’re looking for.

If you want to learn more about mobile app marketing and how Zoomd can help you grow your app business with our powerful User acquisition platform or mobile app DSP platform, contact us today!

In today’s competitive app market, increasing app installs and acquiring users are crucial for mobile app success. With millions of apps available across various platforms, it’s essential to employ effective tactics to stand out and drive user acquisition. So how can app marketers try and be distinct in this competitive arena? In the following article, we will explore proven tactics to boost app installations and enhance user acquisition strategies.

Implement App Store Optimization (ASO) Strategies

Searching within app stores is one of the most common ways to install apps. ASO is a continuous process that involves optimizing various elements to improve your app’s search rankings within app stores. To maximize visibility and attract potential users, optimize your app store presence by:

1. Keyword Research: Conduct thorough keyword research to identify relevant and high-volume search terms. Incorporate these keywords naturally in your app title, description, and tags so people could search for them intuitively.
2. Compelling App Title and Icon: Create an engaging and descriptive app title that reflects its core features. Additionally, design an eye-catching app icon that conveys the essence of your app. People shop with their eyes and are attracted to show-stopping graphics. 
3. Persuasive App Description: Write a concise and compelling app description that highlights the unique value proposition (USP) and key features of your app. Use screenshots and videos to visually showcase its functionality.
4. App Ratings and Reviews: Encourage satisfied users to rate and review your app. Positive ratings and reviews, not only improve your app’s visibility but also build trust and credibility.
5. Localization: Tailor your app’s metadata, screenshots, and description to target specific regions and languages. This approach can significantly increase visibility in local markets.
6. Regular Updates: Consistently update your app to enhance its performance, fix bugs, and introduce new features. Frequent updates demonstrate your commitment to user satisfaction.

Leverage Influencer and Social Media Marketing 

User acquisition can be greatly enhanced by utilizing influencers and social media platforms. Here are some tactics to consider:

1. Influencer Partnerships: Join forces with influencers in your niche to promote your app. Their endorsement and recommendations can reach a wide audience and generate organic installs.
2. Engaging Social Media Content: Create engaging and shareable content on platforms like Facebook, Instagram, Twitter, and TikTok. Utilize app teasers, tutorials, user testimonials, and giveaways to generate buzz and attract potential users.
3. User-Generated Content: Encourage users to create and share content related to your app. User-generated content serves as social proof and can influence others to download and try your app. You can use professional services such as Zoomd’s CGC (creator-generated content) department, to reach the most precise influencers to promote your app in the most efficient way.  

Implement Referral Programs and Incentives 

Incentives and referral programs can motivate existing users to spread the word about the app, resulting in an increase in user acquisition. Several strategies can be considered:

1. In-App Rewards: Offer incentives such as in-app currency, exclusive content, or discounts to users who refer others to download your app.
2. Personalized Referral Codes: Provide users with unique referral codes that they can share with their network. This method helps track and reward successful referrals.
3. Gamification Elements: Integrate gamification elements within your app to make the referral process more engaging and enjoyable. Users are more likely to refer to friends and family if they perceive it as a fun activity.

How to increase App installs

How to increase App installs?

Once you have all the above strategies in place and have applied these organic initiatives, it’s time to take your app install strategy to the next level. That’s exactly where Zoomd comes in. Zoomd’s user acquisition platform allows you to reach international audiences, grow your audience dramatically and see ROI faster than ever before. By leveraging the power of user acquisition platforms like Zoomd, marketers can access advanced targeting, optimization, and analytics features, ensuring their campaigns reach the right audience and drive maximum app installs. 

With continuous evaluation, optimization, and data-driven decision-making, developers and marketers can stay ahead in the competitive app market, effectively acquiring users and achieving success. Implement these tactics and leverage user acquisition platforms to increase app installs, expand your user base, and drive long-term app growth. Stay proactive, adapt to market trends, and prioritize user satisfaction to establish a strong and sustainable app presence.

After a month of releasing our new self-serve performance version to our agile platform, we are very excited to announce that we’ve added new major social media sources to the mix. Enabling app owners of all kinds and sizes to run installs campaigns, paying for results only.

When promoting an app in its early stages, high volume and good quality of users are crucial to validate the app and build a strong community of users around the app. With Zoomd robust platform, connected to more than 600 channels including TikTok, Snapchat, Google UAC and premium ad networks, indie developers, medium businesses and agencies can tap into 90% of global mobile media, all in on a central dashboard on a clear CPI performance model.

When you advertise on these channels through Zoomd:
• If you get an app installation, you pay.
• If an audience member shows interest but doesn’t end up installing the app, you don’t pay.

And the best part?
We’re leveling the playing field and offering this service to all companies, in a clear performance model with no high budget required. advertisers can pay according to any budget they have with no guarantees needed.

Gain Guaranteed Installs From Premium Social Media Channels, or You Don’t Pay

Increasing your brand awareness by paying for impressions is important for some stages of your app growth, no doubt. But Zoomd is all about performance. When you’re ready for actual installations by your ideal customers, we’ve got your back. If you don’t get installs, we’ll pay Google, TikTok and Snap ourselves for your campaign. We’ve decided to take this risk, as we believe in the power of our advanced technology. Plus, we know how to buy cost-effectively on these expensive premium channels. But that’s not all. You also get a more efficient way to manage your advertising.

Less Stress and Bureaucracy, Better Data and Conversions

Currently, whether you advertise your app or your clients’ apps, you probably spend a lot of time researching the most cost-effective ad platforms and studying their capabilities, only to spend even more time managing and optimizing campaigns. At the end, you’re left not only with multiple invoices to process but overwhelmed with the number of dashboards, reports and data that are all important for you to improve and optimize your campaigns. And you’re left with questions, too, like how do you compare data of 100,000 users from one platform with 5 installations from another platform, made with different bids and targeting?
We know it’s frustrating. As performance marketers, we’ve been there too. That’s why we’ve decided to build a platform that unifies over 600 sources of global mobile users. And we’re constantly adding new and better sources. Today, we’re excited to open the doors for you to advertise on big social networks, such as Snapchat, TikTok and Google UAC – and get guaranteed results, as we shared above. These days, we log in to one central dashboard for all our campaigns and enjoy the benefits of unified data – generating better results in less time (with less bureaucracy, because there’s only one invoice).
Our clients – big brands such as AliExpress, SheIn, eToro, and NordVPN – do the same.
And now… it’s time for you.

Get Budget-Friendly Access to the Advanced Advertising Technology Big Brands Use to Scale Their Companies

To make a bigger impact, we wanted to level the playing field for the small businesses that drive our economy. Therefore, we recently launched a self-serve platform. This platform lets you bypass expensive agencies that require astronomical monthly retainers. Now, if you have $200 to invest in a campaign, you can access the same AI-based ad platform the big brands use. The platform helps you make smarter decisions, target more accurately and increase conversions. That’s because it studies 500 million daily advertising events, and provides automatic predictive recommendations. At first, we offered app-based SMEs a handful of media channels for their mobile marketing campaigns. But now the entire platform is accessible to you with a few clicks of a button. That’s access to 200 million devices in more than 70 countries in one, easy to use dashboard.
And there’s more good news.

Benefit from Better Fraud Detection: Only Pay for Authentic Installations

We know you are already juggling so much with your daily tasks therefore we want to make sure you have a little more peace of mind. One of the reasons for our new integration expansion is that advertising on premium social channels like Google, TikTok and Snap significantly reduces your exposure to ad fraud. It’s just a lot harder for scammers to leash out bots that act as real humans on these platforms.

Ready to Zoomd into your growth?

Since 2012, we’ve helped marketers with ambitious growth goals create measurable business results in over 70 countries.
Now it’s your turn to enjoy advanced technologies and leverage the massive amounts of data intelligence our ecosystem has accumulated. You can finally meet conversion KPIs just like the big players in your space.

Click here to sign up, and let’s zoom into your growth.